Johannesburg
Digital
Full - Time
07-Jul-2021
KEY JOB ACCOUNTABILITIES

- Oversee the brand's online sales and development of an excellent user experience and customer journey on the web. 
- Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective 
- Drives relationship with partners to ensure synergies between the brand’s own digital activities and those of the retailers 
- Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase 
- Works closely with marketing to define the consumer experience and e-merchandising 
- Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization) 
- Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies 
- Ensures that the brand presence and journey online is consistent with overall brand standards and strategy 
- Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site 
- Scale direct to consumer online sales

PROFESSIONAL & TECHNICAL COMPETENCIES

MARKET & CONSUMER INSIGHT 
BRAND DEVELOPMENT  
ACTIVATION EXCELLENCE 
COLLABORATIVE LEADERSHIP 
INNOVATOR  
STRATEGIST 
PEOPLE DEVELOPER 
INTEGRATOR 
ENTREPRENEUR

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