DESCRIPTION:
The role of the E-Commerce Channel Manager is to build, manage and develop long-term E-Commerce relationships in order to achieve the targeted sales revenue by increasing the brand’s online presence. To oversee the brand’s online sales and development of an excellent user experience and customer journey on the web.
KEY JOB ACCOUNTABILITIES:
- Lead Ecommerce growth vision and acceleration plan for CPD
- Build an effective E-commerce organization for CPD linking Commercial and Marketing resources in an efficient way
- Lead annual agreements with E-commerce partners
- Consult Pure Players with their category growth strategy for Beauty
- Develop plan, KPI and Goals to achieve for each E-commerce partner
- Define and implement Go to Market strategy with cross functional teams
- Identify new E-commerce trends and opportunities for business growth and implement plans
- Prepare and present products proposals to future and current E-commerce partners
- Handle specific sales events to enhance brand’s visibility and improve sales performance
- Analyze and interpret E-commerce partner’s sales report to identify strengths, weaknesses and business opportunities
- Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective
- Drives relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers
- Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase
- Works closely with marketing to define the consumer experience and e-merchandising
- Activates the right business drivers by tracking and drawing conclusions from specific E-commerce KPIs (unique visitors, conversion rate, profit optimization)
- Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies
- Ensures that the brand presence and journey online is consistent with overall brand standards and strategy
- Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site Scale direct to consumer online sales
TECHNICAL/PROFESSIONAL AND PERSONAL COMPETENCIES REQUIRED:
MASTERS COMMERCE FUNDAMENTALS
- Activates Business Drivers
- Pursues turnover and profit optimization
- Stays up-to-date with market, consumers& competitors
- Builds on categories Shopper insight
DEVELOPS CUSTOMER CENTRIC BUSINESS
- Collects and connects comprehensive knowledge about the retailer
- Influences the retailer
- Builds retailers development plans
- Manages intermediate agent relationships
- Adapts brand distribution strategy
- Collaborates across functions
BUILDS SELLING PROPOSITION & NEGOTIATE
- Builds Selling story
- Sets negotiation priorities
- Conducts Win-Win negotiation
- Ensures compliance
MONITORS SELL IN & SELL OUT EXCELLENCE
- Forecasts business with accuracy
- Follows-up & controls
- Masters brand selling scenarios
EDUCATION AND EXPERIENCE REQUIRED:
- Bachelor's degree or a post-grad qualification
- Minimum of 8+ years of experience in FMCG (across Commercial/Sales and Marketing)
- Prior experience in E-Commerce Commercial role
- Prior experience in Marketing a plus
- Prior experience in Make-up, Skin Care and/or other divisions a plus
- Critical-thinking skills
- Calculated, yet swift decision-making skills
- Excellent communication and collaboration skills
- Strong leadership ability
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.