New York, NY
Full - Time

Global Marketing Director, L’Oreal Paris (Haircare & Hair Color)


Job: Global Marketing Director (Haircare & Hair Color)

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA


Overview: This position has global marketing responsibility for the development of Ever, Feria and Le Color Gloss and is the key driver for panier innovation. Responsibilities include, but are not limited to, the product development for the pillars, new product concepts / launches and renovations. This position will be responsible for managing large scale projects.


Job Responsibilities:

  • Define 3-year panier for Ever, Feria and Le Color Gloss
  • Liaison with the international DMI in Paris and the US integrators to ensure panier alignment and complementarity vs the global franchises ( Elvive / Preference / Excellence / Casting Crème Gloss)
  • Work with the labs to identify the best technologies and formulas
  • Work with the US tech center to test the technologies in the US
  • Promote a creative climate that allows teams to express ideas
  • Manage and develop the expertise of diverse teams; influence team structure and culture
  • Influence other departments to meet brand development goals
  • Conduct extensive market research of the US market to decode consumer insights; identify trends and propose strategies
  • Collaborate with Creative to create launch materials including merchandising and sampling


Job Requirements:


  • BA degree required; MBA desired
  • 7+ years of Industry related marketing work experience (consumer package goods or beauty)
  • Experience working collaboratively with R&D on a new product or renovation
  • Experience successfully launching and managing a new product or renovation through its entire life cycle
  • Prior experience in Operational Marketing
  • Experience managing challenging projects that may not have been successful
  • Experience or exposure to international market



  • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
  • Product Development: partner with PD team to advise in concept writing, formula briefing and evaluation, packaging development and budget 
  • Market Research: ability to read and interpret research data
  • Leadership: Demonstration of leadership with team; support departments and customers
  • Strong Project Management Skills
  • PC Proficiency (Microsoft Suite)
  • Information & Data management
  • Rigorous quantitative data analysis skills
  • Prioritization & Organization Skills
  • Strong Interpersonal Skills (written and oral)
  • Strong appreciation for our business / sensitivity to métier
  • Must be professional and energetic with a positive attitude
  • Cross-cultural knowledge


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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