Hong Kong, Central and Western
Digital
Full - Time
06-Dec-2022

Contribute to brand profitable growth by designing and implementing CRM solutions to engage, retain, upsell & recruit consumers and leverage insight and data.


What you’ll do:


Plan

·       Plan and deliver CRM strategies across the brand for both online and offline, customer growth planning to drive customer acquisition, retention, customer loyalty, promoting the brand and the new products.

·       Design loyalty program, customer journey automation & CRM activities to engage consumer, build sustainable growth on membership lifetime value and is aligned with business target

·       Turn data of consumer analytic & customer journey mapping into actionable consumer insights maximize commercial opportunities

·       Partner and collaborate closely with all departments, including acquisition, analytics, eCommerce, technology, creative, and sales

Manage CRM Platform

·       Implement and optimize the CRM platform use, ensure it works seamlessly across the organization and captures all required information at key points in the customer life cycle

·       Work closely with all departments to ensure the CRM works effectively for all aspects of the brand/division

·       Ensuring CRM communications and database segmentation effectiveness for targeted marketing activities in respect to local behaviors

·       Manage and monitor data acquisition strategy in line with Group recommendation

Execute CRM Programs

·       Create CRM programs to engage consumer

·       Has a broad vision of CRM potentialities and foster cross brands, categories or divisions opportunities 

·       Maximize efficiency & costs: migrating when necessary to lower cost mediums

·       Enhance business opportunities through external partnerships

 

Who we are looking for:

·        +5 years’ experience in CRM

·        Solid experience in driving data-driven CRM strategy & CRM campaigns 

·        Good experience with CRM tools 

·        Strong communication skill, analytical mindset and project management skills

·        Entrepreneurship and Commitment in taking new challenges and self-motivation

·        Excellent communication and collaboration skills, comfortable in work in a matrix organization


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