L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together create meaningful impact.
"Didn’t imagine L’Oreal as an amazing Tech Company? Wait a minute! 😎
Today, L’Oréal includes over 9k experts in beautytech, digital, data and ecomm and is constantly growing so that we invent the beauty of the future while becoming the company of the future.
To achieve this ambition, L’Oréal needs to continue recruiting many diverse, innovative, skilled and passionate minds in different tech domains such as Data, Digital, Cloud, Cyber Security, IT Architecture, DevOps, Applications and Infrastructure."
Key responsibilities
The CRM & Loyalty Manager will report to L’Oréal’s CRM Center of Expertise, responsible for the CRM strategy definition & deployment of related activities, ensuring optimization, and implementation of best practices. They support the brand team in defining the end-to-end strategic direction across acquisition, retention & loyalty, to nurture relationships with customers through digital channels.
They’re committed to sharing best practices across the team to ensure efficient work whilst driving optimal performance, and closely collaborate with and consult the brand on CRM best practices.
Professional & Technical Competencies
Creation of campaigns
- Creation of campaign briefs & agency management
- Responsible for segmentation
- Responsible for data activation and personalization
Strategy development
- Accountable for acquisition and retention strategies of consumer base
- Responsible for management and growth of online loyalty program
- Definition of CRM roadmap and execution
- Definition of data collection, enrichment & activation roadmap for personalization
- Activation of triggers, email, SMS, services
- Definition, design and blueprint for trigger journey design and execution coordination
- Planning & drafting cloud pages for data acquisition & enrichment
- Accountable for agency/dev execution
Quality Assurance
- Accountable QA campaigns + Marketing
- Implement brand A/B testing
Governance, Operation improvements & recommendations
- Support & Secure excellence on CRM execution and actionable roadmap per brand
- Execute and adjust CRM calendar across assigned brands.
- CRM calendar recommendations on tactics and activation strategy
- Share and adopt brand best practice and recommendations
- Execute and adapt email Activation Toolkits (Templates, configurations, unsubs models etc.)
- Long-term ideal: more FTE to fully in-house execution
IN-DEPTH KNOWLEDGE OF
- CRM software (preferably Salesforce Marketing Cloud)
- Acquisition strategy definition & execution
- Retention strategy definition & execution
- Loyalty strategy definition & execution
- A/B Testing
- Journey creation
- Audience/segmentation creation
- Performance analysis
- Marketing automation
- Personalization techniques
- Agile Ways of Working
- Compliance and regulations
Benefits
- Competitive health/dental insurance and participation in the Registered Retirement Savings Plan (RRSP) from your first day!
- Defined benefit and defined contribution pension plan
- Access to a 24/7 telemedicine service (Maple)
- Hybrid work model (minimum 3 days/week in the office)
- Special Friday schedules
- Subsidized cafeteria, free coffee, soups, and tea
- Access to numerous virtual learning platforms
- Phenomenal vacation policy
- Paid year-end holiday week
- $500 wellness account per year
- Exclusive employee discounts of up to 50% (WOW!)
- Free BIXI membership and STM discounts
- Reimbursement of professional licenses
- And much more!
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
We are proud to be an equal opportunity employer.