Jersey City, NJ, New Jersey
Full - Time




Job Description Form


Section 1: General Information


Job Title:  Assistant Marketing Manager


Function:  Marketing


FLSA status:  Exempt       


Grade:  10


Division:  IT Cosmetics


Supervisor Title:  AVP


Location:  Jersey City, NJ




Section 2:  Job Summary (limit your description to one paragraph):

Plays a key role in the development, implementation and presentation of the individual brand.  Implements marketing make-up strategy including launch plans and promotional calendars while controlling costs and managing profits and loss.  Works closely with marketing management to create, develop, execute, and evaluate new product launches and promotional marketing programs to support the brand.


Section 3:  Job Requirements: (Typical years of experience, skills, certification and academic background to perform this job):

- Bachelor’s degree

- 3-5 years cosmetic marketing experience required

- Strong written, oral, and interpersonal communication skills

- Strong presentation skills

- Knowledge of industry

- Ability to handle a fast-paced environment

- Adaptability in a rapidly changing environment



Section 4:  Judgment and Decision Making: (Describe the nature and impact of decisions required for this position as well as the type of supervision required for this position from the following; Close, Moderate, Intermittent, None:


Offers judgment and opinions on marketing strategy of team.  Requires moderate supervision in decision-making.



Section 5: Essential Physical Requirements (if applicable – i.e. lifting – exactly how much, bending, climbing, driving equipment):


Not applicable.



Section 6:  Financial Scope (if applicable):


Annual Budget Responsibility:  $

Annual Revenue Responsibility:  $

Responsible for execution of annual budget and tracking all trends.  Works with finance to reconcile budget trends vs. actuals for areas within brand responsibility: samples, print, displays, testers and special events


Section 7:  Key Duties and Responsibilities:

Briefly describe 5-8 primary duties/responsibilities of the job.  Please list these duties in order of importance and include the percentage of time spent or required for each activity


Tasks, Duties & Responsibilities

% of time spent.

Total should = 100%

  1. Marketing Services:

• Develop forecast proposals for new products/sku’s as well as revised forecasts for existing businesses affected by launch

•  Prepare and/or review MD’s for all necessary information, maintain accurate files on ongoing projects, keep abreast of all timetables for new product launches and ensure that deadlines are met in a timely manner; identify potential problems

•  Monitor plant inventory levels for retail and promotional items to ensure appropriate stock levels 

• Coordinate bi-annual phase-out meeting, recommending products for discontinuation, reviewing obsolete inventory levels, and lost revenue implications

•  Work with Global marketing team to implement domestic applications of brand strategy


2.  Creative:

• Initiate new Marketing proposals and drive development with Creative group 

• Develop/issue creative fact sheets on new projects

• Ensure that Creative is aware of all copy/package direction, providing components, working copy, etc. 

• Drive display development, focusing on marketing objectives 

• Review all copy submissions

• Ensure art mechanicals are accurate for content, and that they are released on time

• Monitor the accuracy of final copy/art mechanicals.



3.  Special Events:

• Work closely with sales team/all necessary departments to assist in development of all in-store events, outlining objectives and budgets

• Ensure that all launch requirements are met

• Follow-up on all results

• Ensure that marketing is aware of latest spending estimates


4.  Sales Reporting Responsibilities:

• Complete knowledge of unit/dollar volume for each product within brand responsibility - both retail and net


 5. New Products:

• Track net shipment performance of all new items for 6 months after launch

• Issue post-launch status reports to ensure that all launch commitments and backup orders are met

• Prepare quarterly brand review and new products vs. basic business review as required

• Track retail sell-thru of all launches for the first 12 weeks plus key products and categories on an ongoing basis



6.  Additional responsibilities:

• Work with Director/AVP to recommend strategic retail pricing for new products; recommend price increases for existing products

• Prepare Competitive Pricing Review of all product segments and major prestige brands bi-annually

• Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments

• Market visits on an ongoing basis




Section 8:  Required Competencies:

Briefly describe 5-8 primary competencies that are core requirements for this position, in order of importance.  Different from job responsibilities, these are “soft skills” that are required for success.  Please refer to the L’Oreal USA MAP competencies.  Examples include managing complexity, interacts effectively, innovates, etc.



1.  Leads with Human Sensitivity – Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)


2.  Displays Sensitivity to Our “Métier” – Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty


3.  Demonstrates Entrepreneurship – Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision


4.  Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity (i.e. participates in creative controversy using insightful questioning)


5.  Achieves Results with Integrity – Conveys energy, focuses on results (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity


6.  Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)


7.  Interacts Effectively – Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks


Please note:  This job description does not list all duties of the job.  Employees may be asked by management to perform other duties.  The employer has the right to revise this job description at any time.



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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