New York, NY, New York
Digital
Full - Time
28-Oct-2022

Job Title: Assistant Manager, Precision Advertising Trader 

Division: Corporate

Location: New York, NY

Reports To: Director, Programmatic Media

 

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

L’Oréal’s in-house programmatic trading desk, leDesk, is seeking a new team member to join their award-winning group to aid in trading and planning campaigns within key business divisions. Traders are the go-to resource for campaign activation, optimization, and reporting. The L’Oréal Programmatic Advertising Trader/Cross-Strategist will act as dedicated support to help execute these in-house campaigns. This role will report directly to the corresponding business division Director on the leDesk team


What You Will Do:

  • Lead the strategy, planning and activation for programmatic campaigns
  • Partner and collaborate with trader counterparts for select programmatic campaigns
  • Serve as the main point of contact for brand team counterparts
  • Strategize, apply and scale L’Oréal data strategy within programmatic to maximize results
  • Partner with integrated external agency teams for synergistic learnings, media plans, reporting, billing alignment and other strategic deliverables
  • Manage day-to-day flow of programmatic inventory including pacing, performance, and troubleshooting in the open exchange, on YouTube, and with PMPs & PG deals
  • Responsible for compiling and presenting reporting data to brand partners/internal stakeholders at a regular cadence, as well as prompt delivery of wrap-up reports with clear implications for current & future campaigns
  • Create Excel workbooks that map and visualize data to help organize our campaign performance data into actionable insights
  • Work directly with ad operations and campaign implementation (ex. ad-serving, trafficking, billing) across all aspects of programmatic media
  • Lead implementation of creative and tags in any/all DSP partners (DV360, The Trade Desk)
  • Own trading in multiple programmatic DSPs with an understanding of campaign management and optimization strategy (bid management, tactic, audience analysis, etc.)
  • Responsible for ensuring campaigns launch on time, at scale across all tactics and partners
  • Take ownership of deliverables, manages campaigns independently, and effectively prioritizes to deliver strong results
  • Regularly assess current processes and provides solutions to improve efficiency through process optimization
  • Demonstrates problem solving ability
  • Escalates and provides solutions for client difficulties appropriately

What We Are Looking For:

Required Qualifications:

  • Bachelor’s degree required 
  • Desired 1-3 years buy side in-console experience with programmatic display & video, mobile advertising and/or paid digital media, preferably in an agency environment 
  • Experience managing campaigns in Google DV360 and/or Adobe Advertising and/or Trade Desk (required) 
  • Strong competency in Excel including vLookup & Pivot Tables 
  • Demonstrated interest in keeping up with emerging technologies and the digital marketing landscape 
  • Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously 
  • Ability to consistently perform under pressure in a fast-paced environment as an individual on a team 
  • Exceptional organizational and time management skills 

Preferred Qualifications:

  • Past experience managing campaigns in the following platforms: Google Adwords, Google Search, Amazon AAP DSP & Search, Social (Facebook, Snap, Pinterest, Twitter & Instagram) (preferred but not required) 
  • Experience with DCM, Innovid, MOAT, IAS and other 3rd party tracking solutions wanted 

What’s In It For You:

  • Salary range: $81,300 - $113,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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