Efetivo
Hong Kong, Central and Western
Digital
Tempo Integral
22-Aug-2023

Plan, develop, design and manage social interactions across Brands digital channels to increase brand exposure and strengthen brand image.


What you’ll do:


Define and Enhance the Brand Social presence


  • In accordance with the Brand’s image, select the best platforms for social media presence, i.e. Facebook, Linkedin, Twitter, Instagram, etc…
  • Create and implement Social Media Optimization (SMO) & Social Media Marketing campaigns across social media platforms
  • In collaboration with Marketing, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data
  • Keep up to date on social media trends and best practices educating internal and external stakeholders

 

Interact with consumers


  • Interact with consumers in social media channels using social media management software and related tools, including forums
  • Spokesperson of the brand on forums and social media: news, advice, sales assistance, etc…
  • Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders

 

Plan and manage the brand online social activity


  • Monitor, maintain and strengthen consistent online brand identity
  • Work cross-functionally to develop appropriate content, if required
  • Manage the Social and Community component of digital marketing campaigns

Provide internal stakeholders with detailed feedbacks


  • Produce social media listening and engagement reports for internal and external teams to fuel insight development
  • Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance
  • Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction

Who we are looking for:  


  • Bachelor degree in Communication or related discipline  
  • Minimum 4 years of PR & Brand Communication experience within consumer or retail industries 
  • Excellent communication and interpersonal skills; ability to build strong rapport with external parties 
  • Digitally savvy; experience in ePR campaigns   
  • Creative and able to think outside of the box 
  • Proactiveand strong team spirit  
  • Fluent in English and Chinese  



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