Job Title AVP, Digital Merchandising - Consumer Products Division
Division: Consumer Products Division
Location: Hudson Yards, NY
Reports To: VP, Digital Acceleration & O+O Transformation
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
What You Will Do:
The AVP of Digital Merchandising plays a pivotal role within eCommerce content development & syndication across our key retailers. This role will own the Digital Shelf Strategy & Content Ecosystem Framework by directly managing a team (6) focused on the routing, execution, & measurement of digital shelf initiatives for the L’Oreal Consumer Products Division.
Digital Shelf/Sales Technology:
- Serve as strategic thought leader & closely collaborate with business teams to define our strategic technology roadmap which drives efficiency of people, process, & technology.
- Serve as the CPD lead in CDMO LUSA driven technology driven projects. Includes but not limited to digital asset management projects & retailer product content monitoring. (ie: Opera, LeShelf, etc.)
- Owns development & distribution of best practice playbooks influencing ecommerce content creation, representing our national framework and retailer specific content experiences.
Content Management:
- Define & Oversee the internal process & content pipeline for CPD. Work closely with partners across the brands (Digital Accelerators, CTL’s) to ensure development/syndication of e-commerce content within current planning cycle/timeline as well as meeting key retailer requirements.
- Partner with e-commerce sales teams to ensure flawless execution of content for seasonal launches & key customer specific activations which support overall online strategy.
- Partner with e-commerce sales teams to deliver best in class PDP’s across top 5 retailers.
- Be the content SME as it relates to retail readiness internally (with our Brands & Content Factory) & externally (with our retailers) to ensure we offer the best possible experience for our consumers.
Content Measurement / Customer Experience:
- Create, Maintain, & Distribute content health scorecards to drive actionable insights to ultimately increase traffic, conversion, & sales. In addition, collaborate with sales & marketing teams on content A/B tests to ultimately influence content strategy & drive conversion.
- Evaluate & Share competitive analysis as it relates to content health across platforms. Share BIC learnings through fact based data driven analysis through 3rd party syndication tools (ie: Syndigo, Vizit, Revuze etc..)
- Lead CPD “Always On” content strategy (Hero Sku focus) and execution across all digital tools to meet content integrity parameters of the top 5 retailers while cascading to non-supported accounts.
Community Management:
- Lead & participate in local, zone, & global content taskforces across CPD Brands.
- Foster a collaborative culture across multiple L’Oreal divisions to guide forward thinking content/digital shelf strategies.
- Ensure team development and positive morale
- Foster collaboration within the team and with our core partners (CDMO, DMI, commercial, finance, etc.)
- Recruit and retain high-performing employees
- Lead, develop, and influence team structure
- Effectively manage, upskill, and develop direct reports
- Recommend organizational structure changes and enhancements
What We Are Looking For:
Required Qualifications:
- Minimum 10-15 years’ experience in Digital Shelf Management, Customer Experience, Content Syndication & Ecommerce analytics (search, content, navigation)
- Ideally, experience with tools such as Profitero, Syndigo, EDGE, Revuze, Sku Ninja, Salsify, VIZIT
- Proven experience of building, socializing and landing retailer strategies and projects
- Proven ability in managing complexity while driving strategies across multiple categories
- Proven leadership and people management abilities necessary to manage a large team
- Exceptional communication skills and experience in leading Retailer, customer facing meetings
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
- Salary Range: $145,300-$ $207,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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