Ho Chi Minh City, Ho Chi Minh City
Marketing
Full - Time
01-Nov-2022
A / Main responsibilities, deliverables and contribution of this job to L'Oréal VN

70% Influencer Marketing Development and Management:

  • Build influencer marketing strategy for L’Oréal Consumer Products, manage and coordinate with agency to plan and execute influencer marketing campaigns together with brand teams;
  • Establish relationships and frequently meet with influencers aiming to build brand advocacy and brand love. Continuously identify and expand influencers network that drives brand awareness and engagement across consumers tribes;
  • Monitor influencer online & social performance, manage and optimize cost efficiency of activities;
  • Ensure compliancy in collaborating with influencers, including data privacy, social media content consent following the influencer policy of L'Oréal Group;
  • Initiate and coordinate with marketing teams to organize influencer engagement activities that benefit cross-brand advocacy.

30% Social Community Management:

  • Build social strategy frame, social channel direction, planning and define success metrics for each channel
  • Lead the selection of agency, design scope of work, KPIs, performance efficiency and evaluation together with brand marketing teams
  • Advise and consult brand marketing teams on social content development, creative ideas and reflect socially trendy content into social activations
  • Coordinate with brand teams in building content partnerships with external stakeholders including e-retailers, passion point communities, beauty and health community partners

B/ Most important qualifications, background and experience:

• Good understanding and sensitivity towards beauty, skincare and makeup trends.
• More than 5 years of relevant work experience in Ecommerce industry
• Good understanding of e-Channels business model to drive on-platform visibility. B2C eCommerce, key account management, sales planning, account development, trade marketing experience preferred
• Strong Digital marketing experience, particularly in the areas of Search, Analytics, Social media and Mobile.
• Having experience in working with KOC is preferred

  • 30일 내에 최대 3개의 채용 공고에 지원할 수 있습니다.
  • 지원서는 한 번 제출하면 철회할 수 없으므로 꼭 맞는 공고에 지원해주세요.
  • 이미 지원한 내용을 보려면 "나의 지원 내역"을 확인해주세요.
  • 다른 이메일로 추가 계정을 생성하지 말아주세요. 그럴 경우 계정이 병합되어 지원 기록이 삭제될 수 있습니다.