Key Job Accountabilities:

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

• Collect and analyze consumer and market insights and competition strategies to make recommendations to management 
• Drive new product launches and push growth on pillar products through promotional and advertising excellence, contribute to the growth of the respective brand in Travel Retail Asia Pacific
• Implement new product launches on time in full and strive to maintain growth on pillar products
• Propose and implement promotional and trade marketing plan for product(s)
• Manage A&P budget for product(s) to maximize ROI 
• Ensure sales forecast accuracy for demand planning
• Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines 
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Interact effectively with other departments (global brand team, sales, supply chain, finance controlling, training etc.) to support marketing objectives

Key Skills:

Market & Consumer Insight 

• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights

Brand Development

• Thinks brand strategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

Activation Excellence

• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness

Collaborative Leadership

• Creates collaboration for bigger success
• Shares & leverages best practices 

Requirements:

• University graduated or above, preferable in Business, Marketing or related discipline 
• Minimum 5 relevant years of marketing experience 
• In-depth knowledge of beauty products/categories
• Experienced in research and market data analysis
• Experience in skincare category is advantageous
• Knowledge of travel retail, markets trends and consumers is advantageous 
• Willing to learn, goal-oriented, able to work under pressure 
• Good communication and interpersonal skills
• Fluent in English, Mandarin preferred due to work partners spoken language