Tempo Indeterminato
Milano, Lombardy
Marketing
Full - Time
28-May-2024

 

🔊 Calling all innovators, disruptors, and dreamers! 📢

 

 Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.

This could be the beginning of an unbelievable journey. Career possibilities are endless – and YOU are in the driving seat. 

🔎 What’s in it for you? At L’Oréal our pioneeristic and agile spirit keeps us interconnected with all métiers, all the time. Forget silos: L’Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.

🦾 Ready to disrupt the future of beauty? At L’Oréal you’ll be asked to go beyond the ordinary and challenge the status quo. What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries and contribute to solving complex challenges!

 

The Mission:

Being a TRADE ACTIVATION MANAGER means being accountable for retail activation plan both brick & mortar and online. Responsible for pushing growth of the portfolio by optimising consumer experience across all retail touch points, managing 360 trade marketing and supporting new initiatives by working closely with marketing, digital, commercial, retail and training teams.

KEY RESPONSIBILITIES:

  • Create a 360 activation plan for each Retailer of my portfolio consistent with brand strategy.
  • Execute the local activation strategy suited for each Retailer of the portfolio to develop the brand positioning.
  • Create and produce local activation Materials in line with Brand Image guidelines.
  • Ensure the development of permanent or temporary PLV to drive sales in collaboration with the retail design team.
  • Ensure and improve brand online consumer journey.
  • Maximise consumer relationship levers: R&R, CRM, Media.
  • Place consumer and shopper insights at the heart of the activation plan.
  • Identify key and new trading moments and new ecommerce opportunities.
  • Implement & sharing best practices of competitor & recommend new services.
  • Establishing a long-term strategic relationship with Retailers and collaborating in the definition of eJBPs.
  • Support the opening of new stores & eRetailers.
  • Manage the activation budget.
  • Ensure accuracy & measure performances for each activation activities.
  • Ensure sales forecast accuracy by Retailer with Commercial Team and Brand Activation Manager.

APPLY if this is the right next step for you!



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