MAIN JOB RESPONSIBILITIES:

70% Influencer Marketing Development and Management:  

• Build influencer marketing strategy for L’Oréal Consumer Products, manage and coordinate with agency to plan and execute influencer marketing campaigns together with brand teams. 
• Establish relationships and frequently meet with influencers aiming to build brand advocacy and brand love. Continuously identify and expand influencers network that drives brand awareness and engagement across consumers tribes.  
• Monitor influencer online & social performance, manage and optimize cost efficiency of activities. 
• Ensure compliancy in collaborating with influencers, including data privacy, social media content consent following the influencer policy of L'Oréal Group. 
• Initiate and coordinate with marketing teams to organize influencer engagement activities that benefit cross-brand advocacy. 

30% Social Community Management: 

• Build social strategy frame, social channel direction, planning and define success metrics for each channel 
• Lead the selection of agency, design scope of work, KPIs, performance efficiency and evaluation together with brand marketing teams 
• Advise and consult brand marketing teams on social content development, creative ideas and reflect socially trendy content into social activations  
• Coordinate with brand teams in building content partnerships with external stakeholders including e-retailers, passion point communities, beauty and health community partners  

REQUIREMENTS:

• More than 5 years of relevant work experience in related scope of work. 
• Strong Digital marketing experience, particularly in the areas of Social Media, Video, Search and Digital Analytics. 
• Having experience in working with KOLs, social management or content creators