Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
We’re looking for a leader to help us decode the future of corporate branding across the most fascinating markets in the world, stretching from Morocco to Australia (and everything between).
As the Editorial Strategist & Content Leader, reporting to the Head of Corporate Affairs and Engagement in SAPMENA, you'll be a key player in shaping L'Oréal's narrative across this dynamic zone
Collaborating with diverse teams (marketing, CDMO, etc.), you’ll craft compelling stories that resonate with consumers and stakeholders. This role blends strategic thinking with hands-on content creation, driving impactful campaigns.
You'll strategize, develop and build the 360-degree strategic framework that will inform our editorial strategies, content pipeline for engaging multi-channel content. You'll also pitch stories to tier-1 media, enhancing L'Oréal's brand image. This role offers a creative individual the chance to explore the world of beauty – underpinned by science and technology, championing diversity, inclusion, and empowerment, and where sustainability and growth go together.
- Develop and Lead Editorial Strategy: Define and implement editorial strategies for SAPMENA, ensuring alignment with global messaging and brand guidelines.
- Content Pipeline Management: Oversee the content pipeline, collaborating closely with country teams to ensure a consistent flow of high-quality content.
- Storytelling & Content Creation: Identify and develop compelling stories that showcase L'Oréal's innovative products, sustainability initiatives, and commitment to diversity and inclusion.
- Multi-Channel Campaign Execution: Lead the development and execution of content campaigns across various channels, including social media, digital platforms, and traditional media.
- Media Relations & Partnerships: Collaborate with the media team to develop investment strategies and pitch stories to tier-1 media outlets.
We Are Looking For
A highly creative and strategic individual with a passion for storytelling and deep understanding of the beauty industry. You are a skilled writer and visual communicator, crafting compelling narratives for diverse audiences. You possess a strong entrepreneurial spirit, thrive in fast-paced, collaborative environments, and demonstrate an eye for editorial design and detail, finding interesting story angles in every facet of work and life. You’ll build a 360-degree strategic framework around these themes to shape a human-centric narrative for L’Oréal.
Required Experience & Skills:
- 10+ years of experience in content and communication roles.
- Excellent writing/messaging and visualization skills.
- Digitally savvy with knowledge of key content tools.
- Strategic thinker and hands-on content creator.
- Flexible and agile in a dynamic environment.
What’s In It for You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Within Corporate Affairs & Engagement, we are at the forefront of shaping L'Oréal's narrative and building its reputation as a leader in the beauty industry. We are a team of passionate communicators, storytellers, and strategists who are committed to creating engaging content that resonates with our audiences. We are constantly exploring new ways to connect with consumers and stakeholders, leveraging cutting-edge technologies and innovative approaches. We believe in the power of storytelling to drive positive change and build a more sustainable and inclusive future.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
Want to discover more about L’Oréal Careers? Get the insider tips from L’Oréal recruiters on TikTok @LorealGroupe!