ONLINE BRAND MANAGER

WE ARE MAYBELLINE, NEW YORK MAKE UP MADE FOR ALL! We work hard and play hard!

As an Online Brand Manager you are taking on a very strategic central role for the brand as com represents 40% of MNY business in the GCC. This position has many stakeholders like brand, Zone and the wider E-com community. You will need to have strong understanding of e-Commerce and digital environment to drive a consistent objective and brand identity across platfomrs alongside strong stakeholder management skills. You will determine the E-com growth in years to come! 

You will be responsible for creating the Brand Online Strategy to sustain our position of #1 mass make up brand.

Key Responsibilities:

• Build overall E-store brand image: content, layout, promotions (bundles) & story
• Implement the e-commerce strategy: focus on increasing online and multichannel revenues by establishing the online selling strategy for a defined client / customer.
• Champion the Online Brand strategy including: Setting framework, strategy & staging calendar for campaigns, price, assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling and off platform media (LF media budget)
• Develop a clear traffic strategy, execute & optimize for off platform traffic for each platform
• Responsible for developing marketing tools for the platform.
• Improve product/brand performance in their respective pillar by building insights through data
• Constantly work on the buyer data to improve loyalty & repurchase

• Own monthly reporting for the brand on E-com to Zone and ManCom 

Required Skills / Competencies / Experience:

• Demonstrate ability working with a diverse group of people and high collaborative skills across team in organizations, fast in adapting in new environment and critical thinking
• Strong negotiation skills, data-oriented, analytical and sales budget planning skills
• Strong Operational Marketing/Digital capability of building detailed activity plans
• Collaborative and able to work between Sales & Marketing