Bangkok, BANGKOK
Full - Time
PowerPoint Presentation


Define and guide the country brand strategy consistent with the international brand positioning and the countrys priorities to contribute to continued growth of the brand and the consumer relationship.


  • Define the strategic directions and the Long-term marketing plan, guide portfolio priorities (new launches, pillar productsrenewal and animation of core catalogue)
  • Steer the collection and analysis of consumer and market insights, share findings with the regional to ensure the consistency of new product development with the countrys needs
  • Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally.
  • Supervise the entire development process and the respect of deadlines
  • Manage the budget (sales forecast, price strategy, profitability of the brand, P&L, etc.)
  • Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
  • Mobilize other departments (sales, logistic, education, etc.) and partner agencies to develop a broader business strategy
  • Define clear messages to present to top management and accompany the teams in the preparation of meetings
  • Build, develop and manage your team, train them and develop their marketing expertise and know-how

Qualification, Knowledge, Experience Required:

  • MBA or any related fields
  • At least 7 years of Marketing Background from FMCG, B2B or B2C marketing
  • Strong leadership with experiences in team management
  • Strategic thinking while enjoy hands-on working style
  • Trade marketing and Online marketing experiences are the plus for consideration
  • Highly flexible and adaptive to change

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