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New York, NY
Digital
Full - Time
12-Jan-2021

Manager, eShopper - Carol’s Daughter & SoftSheen Carson

Job Responsibilities:

  • Own the online experience for shoppers during the e-retail path to purchase, the assortment needed to win share and share product-specific content for our brand/retailer websites (in conjunction with Division Ops/iSupply/Opera) that will drive consumer engagement and brand love
  • Work with the Brand Shopper Marketing managers to create the different online activation experiences for different e-retailers
  • Create e-consumer/shopper engagement plans (ecommerce promotions, exclusive products, etc.)
  • Support Amazon media lead for online media including search
  • Work with the Platform manager to oversee and execute the development of content for web site and e-retailer sites
  • Understand the assortment requirements to win on-line and the pack size architecture of competitors and how to win share with the best e-assortment
  • Develop new skus, new sizes, new bundles and new products as needed in conjunction with Marketing, Divisional Operations and Global Marketing
  • Report monthly Clavis performance, e-commerce sales data across e-accounts & CD.com and share insights with the rest of the marketing managers
  • Research key competitors on-line and their strategic approach
  • Work hand-in-hand with the ecommerce sales team, the Amazon team and the ICC team
  • Perform audits on PDPs to ensure content is up to date (hero skus & new launches 4x/year + all other products 2x/year), including existing items (+ upload content)
  • Work with CPD content team to ensure content remains relevant and future-proofed (ie: voice/Alexa)
  • Manage reviews: Ensure reviews syndicated across platforms + work closely with CPD content team & CCC to ensure reviews/questions being answered & optimized
  • Collaborate with NAMs and Demand Planning on consumption forecast

Core KPIs:

  • E-Commerce sales, growth, P&L, market share
  • Green on Clavis 

Competencies/Skills:

  • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
  • Market Research: ability to read and interpret research data
  • Leadership: Demonstration of leadership with team; support departments and customers
  • Strong Project Management Skills
  • PC Proficiency (Microsoft Suite)
  • Information & Data management
  • Rigorous quantitative data analysis skills
  • Prioritization & Organization Skills
  • Strong Interpersonal Skills (written and oral)
  • Strong appreciation for our business / sensitivity to métier
  • Must be professional and energetic with a positive attitude
 

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email USApplicationAccommodation@support.lorealusa.com. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.