Job Title: Manager, Trade Marketing - CeraVe
Division: L’Oréal Dermatological Beauty
Location: New York, NY
Reports To: Director, Trade Marketing
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.
What You Will Learn:
The Trade Marketing team exists as the strategic hub for the externally facing commercial teams. The incumbent institutes strategic business plans that integrate, align, and achieve retailer and L’Oréal goals. The Manager/Sr. Manager Trade Marketing works to produce guiding 4P principles that the external Commercial Team will be held accountable to. These will be updated and adapted by the Trade Marketer as the market place evolves and the brands needs change. The Trade Marketer also serves as a liaison between all internal cross-functional partners to provide interpretation and direction on their respective strategies to the account teams. They are also accountable to ensure internal teams adhere to all timelines to ensure full and timely issuance of all GTM materials. They raise any timeline and / or product obstacles that could pose a risk to the launch plans.
They will also be the internal teams singular point of contact for Commercial Team information. The Trade Marketer will act as the internal voice for the Commercial teams needs and work cross functionally with other teams to ensure successful outcomes. The Trade Marketer manages the business planning process and works with the commercial team to ensure the plan reflects the strategic goals of the business unit. The Trade Marketer is also accountable to ensuring the Commercial team is implementing the plan approved by internal business leaders and supporting any gaps to that plan.
Roles and Responsibilities:
- Tactical Planning & Implementation:
- Translates the overarching trade marketing strategy into actionable tactical plans and programs for specific channels or customer segments.
- Develops and executes targeted promotional campaigns, leveraging a deep understanding of customer insights and market dynamics.
- Manages day-to-day relationships with key retailers and distributors, ensuring effective communication and collaboration.
- Adapts and customizes the 4P Retail Strategy for specific customer segments and channels, ensuring relevance and effectiveness.
- Partners with account teams to develop customer-specific planning processes, timelines, and deliverables.
- Analysis, Reporting & Insights:
- Analyzes sales data, market trends, and competitive activity to identify opportunities, track performance, and inform strategic decision-making.
- Prepares regular reports and presentations on key performance indicators (KPIs) and trade marketing program effectiveness.
- Consolidates input from commercial teams to provide a unified perspective on promotional activities and distribution strategies.
- Provides actionable insights and recommendations to optimize trade marketing programs and maximize ROI.
- Collaboration & Communication:
- Works closely with the Trade Marketing Director to ensure alignment between tactical plans and the overall trade marketing strategy.
- Collaborates with sales, marketing, supply chain, and other internal teams to ensure seamless execution of trade marketing programs.
- Communicates effectively with external commercial partners to build strong relationships and achieve shared objectives.
- Represents the field sales perspective in internal meetings, ensuring that their needs and timelines are considered in decision-making processes.
- Budget Management & Control:
- Manages the budget allocated to specific trade marketing programs and initiatives.
- Tracks spending, monitors variances, and identifies opportunities for cost optimization.
- Team/Individual Performance Management:
- Contributes to a high-performance culture by clarifying priorities, goals, and accountabilities within their team or for individual contributors.
What We Are Looking For:
Required Qualifications:
- 4 year college degree
- 4+ Years of CPG or equivalent experience; sales experience a plus
- Strong knowledge and experience in IRI / Nielsen systems (experience with syndicated data a plus)
- Candidate should possess analytical experience, with a CPG background preferred
Preferred Qualifications:
- Strong organizational skills
- Effective Business Communication written and oral skills
- Ability to manage multiple projects at one time
- Persuasive Presentation skills (visual and oral story telling)
- Problem Solving
- Strategic Thinking
- Self-motivated and directed
- Ability to perform under pressure within tight deadlines
- Advanced computer skills in excel and powerpoint
- High level of professional pride in getting the job done correctly
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range: $100,400 – 121,550 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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