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Jeddah
Marketing
Full - Time
05-Nov-2020
General Description: To define and create for each channel the right retail plan in order to maximize brand innovations and boost ROI and POS.

Duties and Responsibilities: 

Trade Marketing
- Develop key design projects in line with brand image and guidelines
- Adapt brand spatial concept to local distribution constraints.
- Monitor the performance of projects taking into account budget and time constraints 
- Ensure instore implementations are inline with brand image and guidelines
- Manage agencies and ensure all displays are being deployed in a timely manner
- Ensure built budgets are properly tracked vs spent and follow up on needed approvals
- Develop and implements a yearly activity plan per client taking into account brand events, local retail events, store tier strategy, weekends and paydays

Catalogue Merchandising 
- Identify and structure planograms per type of store
- Recommend assortment and develop + produce planograms and cassettes based on sales performance per store
- Oversee the catalogue with product manager

Visual Merchandising and Retail Design
- To analyze shop performance compared to expectation, company trends, and competitive position. KPIs per store/area
- Monthly performance analysis by category, by franchise following the brand objectives
 - Oversee the production of VM elements and brief team on implementation
- Visit POS boost shopper experience and track POSM implementation