L’Oréal has devoted itself to beauty for
over 100 years. With its unique international portfolio of 34 diverse and
complementary brands, the Group generated sales amounting to 26.06 billion
euros in 2017 and employs 82 600 people worldwide. As the world’s leading
beauty company, L’Oréal is present across all distribution networks: mass
market, department stores, pharmacies, hair salons, travel retail, branded
retail and e-commerce.
The Professional Products Division is
universally known for exclusively supplying salons and other professional
customers with the most advanced technologies in hair, skin and beauty
products. The 8 brands within this division are L’Oréal Professionnel, Kerastase
& Shu Uemura Art of Hair, Redken & Pureology, Matrix & Biolage and
Pulp Riot. Our brands have made us the world leader in professional beauty
products and one of the most dynamic places to pursue your career in the UK.
Professional Products
Division
Channel Activation Manager- Matrix &
Biolage
Your
mission will be to accelerate the growth of all B2B Store & ecommerce
channels across the UK & Ireland as well as to create disruptive channel
activation plans and execute engaging brand experiences with excellence, across
store & B2B ecommerce sites. As the designated champion of the independent
stylist tribe, you will drive the recruitment of this growing community of
hairdressers by making Matrix & Biolage the leading brands of choice for
the independent stylist.
YOU WILL:
Be responsible for:
STORE ACCELERATION
1.Increase Matrix & Biolage sell-out within 150+ stores across the UK
& Ireland, driving sales on key brand pillars to reach brand growth targets
2.Improve category management and implement sales-driving planograms to
optimize shelf space within small, medium and large stores
3.Grow Matrix & Biolage share of brand presence within stores /
e-stores to capture market share, build brand equity and improve repurchase and
dwell times in store brand spaces
4.Own and implement all in-store launches and animations with innovative
and highly creative 360 store plans.
5.Drive efficiencies by introducing sustainable, dynamic and eye-catching
merchandising solutions to attract store shoppers
6.Design, manage and grow the store managers & store heroes community
program, including scheduled monthly inspiration sessions and daily community
management
●
CMX & BUSINESS SUPPORT
·CMX
content management (product & support content) in alignment with marketing
plans
·Ideate,
negotiate and source B2B-centric reward items to drive loyalty
·Manage
customer care, liaising with distributor partners and platform users
REPORTING
& INSIGHTS FROM DATA
·Prepare
and share monthly insight reports using social listening tools, website
behavior analytics, in-store research and qualitative ad-hoc studies to perfect
local plans and activations, upskill internal teams and influence DMI plans
·Create
monthly reporting of turnover and customer insights for B2B ecommerce &
store performance
B2B ECOMMERCE GROWTH
·Accelerate
the growth of online sales on B2B partner websites (focus on key brand metrics:
new-to-brand customers, AOV & UPT, cross-category penetration, customer
retention rates and lifetime value)
·Deliver
perfect brand execution by working closely with distributors to drive brand
presence on high traffic pages, accelerate ratings & reviews, implement A+
content, run attractive promotions and on-site activations
·Grow
traffic to brand pages with engaging content maximized across the full
distributor partner digital ecosystems (CRM databases, social media conversion
& engagement activities, SEO content plans & new traffic sources)
·Facilitate
and support Upskill distributor ecommerce teams and internal sales teams,
focusing on key opportunities for growth.
·Manage
OPERA, the L'Oréal PIM/DAM platform, in partnership with product marketing
teams to ensure all content is properly uploaded and pushed to business
partners (online & offline).
·Lead
the brand launch, growth strategy, customer activation and recruitment
campaigns on L'Oréal Partner Shop
FREELANCER TRIBE CHAMPION
·Be
the Champion of the independent stylists rooted in research and insights
·Work
collaboratively with education, sales and marketing teams to create
best-in-class plans to recruit and retain independents.
·Develop
content & community-based reach initiatives that inspire, connect and build
brand loyalty amongst independent stylists (leveraging pro-influencers, FHA,
trade media, etc)
YOU HAVE:
·5-6
years of experience
·A
Passion for social & digital marketing and experience in ecommerce
delivering growth for your brands
·Experience
in designing strategies, excellence in implementing creative and innovative
campaigns
·Excellent
presentation and communication skills – written and verbal
·Strong
negotiator and highly organised with prioritisation skills
·Creative
and agile thinker and thrive in a changing environment, with a track record in
providing solutions to business problems
·Advanced
skills in interpreting and reporting on data and insights
·Proven
project management experience
·The
ability to work autonomously and to tight deadlines and maximize budget
·Strong
relationship management and collaboration skills
·Energetic
and enthusiastic with a team spirit
·Proficiency
in Microsoft Excel and PowerPoint
·Exceptional
attention to detail