[L'oreal Korea] YSL - Communication Specialist
JOB SUMMARY
Takes responsibility for implementing the communication plan aligned with brand objectives & strategy
1) Execute the communication activities, especially digital/viral campaign
- Contribute to build and implement 360° local communication activities.
- Develop a new communication angle with attractive messages.
- Plan and implement viral activities strategically to make social buzz
- Collaborate with influencers-Youtuber/MUA/instagramer/blogger/etc-as a part of viral project
- Produce press/buzz kits for pre-viral.
- Strengthen brand's hot trend, especially digital initiative part.
- Manage media relations, including new media relations
- Implement a local pictorial and film production with models
- Publish content on regular community channels.
3) Analyze and monitor the communication data and competitor
- Measure and analyze a KPI and performance in communication part.
- Deal with a variety of analysis tools for social buzz.
- Report and share the social buzz monthly from the data.
- Share a competitor status weekly (based on report delivered by a viral agency)
4) Others
- Write brand news on new launch products.
- Send a product for magazine shooting, if needed.
- Handle a usage plan of product, including product order
- Support communication team
QUALIFICATIONS
- Education: University graduate
- Years of experience: Over 5 years of professional experience
- Career Experience
- A minimum of 5 years experience in communication planning or KOLs management Cosmetic company or luxury brand experience is preferred.
- Language: Fluent in English (Speaking & Written)
- Other Skills: Strong understanding of the cosmetic, luxury industry, and print/digital media, build strong relationships, and communicate effectively with related stakeholders.
(*Please attach your updated Eng. resume when you apply*)