Seoul, Seoul
Digital
Full - Time
05-Sep-2022
[L'oreal Korea] Sr. Digital & Performance Media Specialist - Kerastase, Professionel Products Division

[JOB SUMMARY]
  • Facilitate scaling brand awareness through various media channels its aligned with brand’s marketing strategies.
  • Create and implement digital marketing strategy including social media strategy and digital campaigns with yearly, quarterly, and monthly execution plan.
  • Be responsible for channel strategy and final stages of implementation and publication. 
  • Actively participate in marketing planning working with the team by providing any media related input. 
  • Manage the relationship with marketing & ecommerce team and work closely on developing the digital marketing strategy, resolving issues and coordinating execution between performance marketing and awareness through paid, owned, earned media.
  • Analyze media performance with trackable KPIs to deliver insights, identify new opportunities and generate innovative ideas for value creation.
  • Use analytics to track and understand the consumer experience across channels (Web, Retail, Call Center, Mobile, Social Networks, and Media)
  • Bring innovation and is always forefront of the new media frontiers and experimentation: precision advertising, real time buying
  • Management of search & display AD operation: Management of budget, keyword, bidding, materials, performance, agency, etc
  • Handle internal stakeholders and external agency such as display AD, search engine AD

[QUALIFICATIONS]
  • University graduate
  •  +6 years
  • Matured experience in media buying & operation and digital campaigns 
  • Required knowing how to set up a strategy rather than a task-oriented experience 
  • Any digital media campaign project leading experience is a plus 
  • Luxury FMCG industry preferred 
  • ATL & BTL and TTL planning & execution leading experience is a plus 
  • Fluent in both Korean and English
  • Proficient with Microsoft skills


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