[L'oreal Korea] KIC Div. (Korea Innovation Center) - Global Project Manager - KIC Luxe Skincare
KEY JOB ACCOUNTABILITIES
Develop innovative products and renovate pillars-product for the international brand panier to ensure continued worldwide growth for the brand.
- Collect, compare, and synthesize international market data relevant to their category (consumer, markets, competition, country, digital), generate insights and suggest actions based on findings
- Develop new, different, better concepts consistent with the brand’s sense of purpose by integrating consumer insights and trends
- Orchestrate the product development process, including monitoring the departments involved to ensure the project’s operational excellence: write the project brief, update piloting tools and reporting (Magellan, Drive, DIM, the Sharing beauty with all commitments, etc.), and meet the deadlines
- Write marketing mix recommendations (IMC/360/Digital/Retail) for product launches or pillar-product renovations, working closely with departments involved (communication, digital, retail, etc.) to create an integrated, engaging, and consistent consumer brand experience
- Assist in the development of creative material in line with the brand’s integrated communication platform (imagery, digital, point of sale)
- Write country implementation kits providing advice and recommendations on the marketing mix
- Exchange constantly with the zones and strategic countries for their category, provide them with support during product launches , and ensure follow-up of go-to-market
- Effectively prepare clear messages to present to senior management
- Own the brand patrimony, respect the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Respect the partnership established with the designer of the brand
- Work closely with the Hubs in their category
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights
BRAND DEVELOPMENT
• Thinks brand strategy
• Imagines disruptive products & services
• Develop integrated campaigns that work
• Integrates retail & shopper expertise
ACTIVATION EXCELLENCE
• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness
COLLABORATIVE LEADERSHIP
• Creates collaboration for bigger success
• Shares & leverages best practices
QUALIFICATIONS
- Education: Above University graduate (BA/BS degree)
- Years of experience: +3~6 years
- Specific Career Experience:
- Minimum of 3 years of experience in beauty(skincare) product marketing
- Strong understanding of Luxe/Prestige cosmetic brands/industry trends and the way of working in MNC
- Language: Should be fluent in both Spoken and Written Korean & English
(*Please attach your updated ENG resume when you apply)