Tempo Indeterminato
Seoul, Seoul
Corporate Affairs & Engagement
Full - Time
18-Jan-2024

[L'oreal Korea] Helena Rubinstein - Community Specialist to Manager (Communication)



JOB SUMMARY 

This position will be responsible for content management related to brand positioning and image building. To build Helena Rubinstein as an ultra-premium skincare brand with cutting-edge science with proven efficacies, 

Your main task will be to propose and execute the plan to engage with KOL / influencers / VIP customers. To sharply develop the communication angle, you will be partnering with other functions such as Education / R&I team, especially to clarify product efficacy claims. More communication-related opportunities will be also given to this position. A direct report to Marketing Manager. 



CORE WORK ACTIVITIES 

  1. Develop a communication strategy to build Helena Rubinstein as an ultra-premium skincare brand. 
    • A deep understanding of the brand is required to sharpen the communication angle. 
    • Explore other market’s best practices for communicating with zone.  
  2. Plan communication activations on new launches / key pillar animation managing the budget. 
    • Responsible for any local content creation incl. press release 
  3. Engage with KOL / influencer / VIP customers to make local community for the brand. 
    • Recruit the potential brand endorsers for authentic & organic contents creation 
    • Host regular gathering / sponsorships for a selective group and manage public relationships
    • Plan VIP event to engage with VIP customers in collaboration with other functions 
  4. Clarify product efficacy claim on hero products supporting Marketing Manager
    • To partner with multi-stakeholders, meticulous work handling & communication skills will be required.     
  5. Closely monitor the brand buzz & share key competitors’ activation



QUALIFICATIONS

  • Education: University graduate
  • Years of experience: Min. 4yrs ~max 10yrs in beauty/cosmetic PR experience 
  • Specific Career Experience 
    • Minimum 4~5 years of experience in Communications 
    • Working experience in cosmetics / FMCG preferred
    • A proactive & self-motivated person preferred   
  • Language: Fluent in both Korean and English
  • Other Skills: Digital proficiency: MS PPT, Excel, Word


(*Please attach your updated Eng. resume when you apply.)

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