New York, NY, New York
Full - Time

Director, Market & Consumer Research  Maybelline

Job Title: Director, Market & Consumer Research   

Division: Consumer Products Division 

Location: New York, New York

Reports To: Vice President, Digital

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

Lead the global consumer insight function for the #1 beauty brand in the world - Maybelline (MNY). You will lead market research for Maybelline DMI (global marketing) and its innovation efforts around brand strategy, product development and 360⁰ consumer experience.  The right candidate brings passion for innovation and the desire to elevate the role of insight into an unescapable business partner to marketing functions.

Job Responsibilities:

  • Guide research planning and implementations for MNY DMI on eye category and new businesses globally (developed and emerging worlds)
    • Translate business questions into research programs
    • Develop, design, and manage projects and validation efforts (e.g., concepts, products, packs, advertising, cause, etc.)
    • Use wide variety of qual and quant techniques and tools
    • Never fail to deliver actionable and strategic recommendations to drive business
    • Create (and monitor/amend) yearly research plan for the categories managed that meets budget requirements
  • Solidify the role of insight into unescapable business partner
  • Maximize resources/budget though modernizing tools, while ensuring rigor and actionability in all research and analytical activities
  • Upskill marketing on fundamentals of research in order to create an insight-driven culture and decision-making
  • Socialize and champion CPD-wide insight initiatives (e.g., equity monitoring, segmentations, etc.)
  • Manage existing vendor relationships and cultivate new ones in order to ensure and enhance the insights quality


  • Building consumer centricity in all brand activities
  • Full and effective storytelling of insights
  • Ownership of all project activities, including designing, executing and comprehensive reporting with actionable and strategic recommendations on brand and categories managed
  • Guidance and management of External partners
  • All projects completed within budget and on time
  • Value-add ad-hoc insight projects

What We Are Looking For:

      Required Qualifications:

  • Strong technical mastery of all research disciplines and fundamentals (qual/quant) from study designs to delivery of actionable and strategic recommendations
  • Proven ability to self-motivate/self-manage
  • Collaborative leadership skills
  • Comfort with ambiguity
  • Ability to see big picture without sacrificing details 
  • Impeccable project management and creative problem-solving skills
  • Prioritization & Organization
  • Strong Interpersonal Skills (written and oral)
  • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Strong appreciation/interest in beauty and role of aesthetics
  • Must be professional, energetic with a positive attitude and have the confidence to persevere challenges
  • PC Proficiency (PowerPoint & Excel)

Preferred Qualifications:

  • Consumer package goods or beauty industry experience is preferred
  • Experience in running and managing Global Market Research projects desired

What’s In It For You:

  • Salary Range: $150,000-165,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [*please keep only if applicable*]
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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