- Orchestrate the launches and build sustainable growth of pillar products.
- Combine consumer and market insights, data analysis, as well as competitor study to come up winning product strategies to management.
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Co-work with cross-function (EC, sales, logistic, education, etc. ) and partner agencies to build broader business strategy
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage marketing budget and ensure sales forecast accuracy
- Meeting preparation for management, cross function
- 2-3 years' experience in Product Marketing in beauty industry or FMCG
- Strong communication skills
- Good teaming
- Innovative
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