Tempo Indeterminato
İstanbul, Istanbul
Full - Time

The world leader in beauty, present in 150 countries on five continents!


Our 34 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more.


For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world!


The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.


If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our L’Oréal Luxe Division!




We are looking for a Marketing Lead for Kiehl’s to define the strategic orientations and the long-term marketing plan, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue), own and effectively drive the brand’s strategy. You will report to the Head of Brand Kiehl’s and Retail and you will develop and manage a strong and talented team of 3.


We believe health is the future of beauty. We are looking for candidates who wants to create the future with us! 




  • Manage the catalogue based on the consumer and market insights for the category, propose findings with the zone to ensure the consistency of new product development with the country’s needs
  • Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, renovations, animation of core catalogue)
  • Build skincare category expertise and share marketing inputs to drive commercial channel strategy
  • Take the ownership of launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally
  • Supervise the entire development process and the respect of deadlines
  • Manage the budget (sales forecast; pricing strategy, profitability of the brand, P&L, etc.)
  • Lead the marketing mix strategies (IMC/360/A&I/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales) and crafting of top management reports/presentations and establish clear business recommendations
  • Create, lead big & impactful digital campaigns in a very detailed and complete way co-working with digital & advocacy teams and agencies
  • Mobilize other departments (sales, supply, digital etc.) and partner agencies to develop a broader business strategy
  • Create & manage brand communication strategy working closely with agencies & zone and DMI and be the brand equity guardian across all touch-points
  • Lead crafting of top management reports/presentations and establish clear business recommendations
  • Be the brand equity guardian across all touch-points
  • Monitor brand strategy by working hand-in-hand with commercial and digital teams to be sure the proper implementation of strategies at all touch points 




  • 4 years’ university degree
  • Min 6 years of experience in product management/brand development within FMCG & Retail industry
  • Digital savvy & creative & team player 
  • Growth mindset and results driven 
  • Innovative, ambitious, and able to take initiative 
  • Excellent communication skills in English




The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way


Work with some of the biggest brands and experts in the business, and the most passionate people


A diverse environment


Opportunity to be at the center of digital transformation


World class training and development



Take a closer look at our world here!


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