New York, NY, New York
Full - Time

Job Title:  Director – Marketing, Redken Haircare

FLSA: Exempt or Nonexempt

Function: Brand Marketing

Supervisor Title: AVP – Marketing, Redken Haircare

Location:  NY Hudson Yards


Section 1: Job Summary

Accountable for growth and development of the haircare category on Redken. Responsible for the strategy, implementation, and evaluation of the business in Salon Centric and chain accounts.  As the category lead the responsibility includes the development and execution of comprehensive marketing strategies, including all promotional activities and product launches.  Interact effectively with departments such as: sales, operations, finance, education, public relations, marketing services, creative, sales administration, global marketing team and senior management team.  Monitor and analyze business results to recommend opportunities for improving plans and their execution. Role will have a direct report. 


  • Own category support calendar and plan including key promotions, in store merchandising, 360 support plans, activations and digital elements.
  • Own vision & strategy for launches and hero pillars.  Work with POD & cross functional teams to execute key initiatives. 
  • Ensure that launches are delivered on Time and On Budget. Strive for executional excellence on all marketing initiatives.
  • Proactively own sales results and category analytics to diagnose the business.
  • Develop forecast for haircare, track and re-trend as needed.  Ensure Demand Planning is current on latest estimates
  • Set Pricing Strategy.  Develop Sku Rationalization strategy.  Route through necessary approval channels to meet account needs.
  • Understand market share gaps for both professional and consumer markets, identify white space and strategies to gain share and outperform competition.
  • Responsible for management meeting prep

Section 2: Job Requirements:

  • Bachelors degree in Marketing or related field.
  • 5-7 years brand management experience, preferably with beauty industry-related experience.
  • Strong analytical skills and financial acumen.
  • Excellent written/oral communication skills and forecasting experience.
  • Strong execution, leadership and consensus building/decision making skills.
  • Computer literacy on Windows, MS Word, PowerPoint and Excel.
  • Ability to travel domestically periodically (max. 25%).

Section 3: Key Duties and Responsibilities:

1. Execution and development of clear brand building plans in line with the objectives of the division including: 3 year marketing plan, new product launches, promotions and communication strategy. Work closely with all US cross functional teams (Sales, Supply Chain, Media, Communications, Education and CRM)

2. Manage forecasts, brand P&L, stock inventory for promotional activities and product launches. Own analytics and business drivers.

3. Prepare and deliver presentation to sales, distributor teams, and internal teams.

4. Interface with key salons, stylists and distributors for understanding of market trends and competitor activities.

5. Conduct marketing research, follow up on campaigns and launches, and provide Senior Management team with regular quantitative and qualitative reports. Analyze market segments to determine need gaps in portfolio


1.  Manages Complexity: manages multiple projects and tasks simultaneously with a focus on prioritization and quality.  Forward thinking and problem solving.

2.  Achieves Results with Integrity: demonstrates engagement and availability, stays proactive, focuses on results and delivers results respecting the L’Oreal Code of Ethics.  Performs tasks with high level of detail.  Ability to come up with innovative solutions.

3.  Interacts Effectively: communicates clearly and adapts to the audience, systematically shares information, builds effective networks and works diligently with cross-functional teams.

4.  Demonstrates Entrepreneurship: takes initiative with a high focus on our customers.  Consistently strives to improve performance.

5. Innovates: shows curiosity to grow and develop.  Derives creative solutions to generate business value.


We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email [email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.
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