El Segundo, CA, California
Digital
Full - Time
09-May-2022

Title: Coordinator, Paid Media  

Location: El Segundo, CA (hybrid) 

Division: Luxury Products Division  

Reports To: Director, Performance Marketing 


Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.  

At L'Oréal Luxe, our mission is to provide our consumers with the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth To The People (YTTP). 

Our YTTP group consists of high-performers and hard-workers with humble attitudes. We are a lively group that value team bonding, enthusiasm, and free thinking. We are open-minded and constantly collaborating. Our brand culture is tight-knit, fast-moving, and fun. We are a community.  

What You Will Do: 

We are seeking a Paid Media Coordinator to help run paid media and customer acquisition campaigns to support the growth of our direct and retail channels. The ideal candidate will be analytical, creative, customer-centric, comfortable working within a fast-paced environment, and adaptable to change. 

In this role, you will have the opportunity to drive direct results and help spearhead the planning and development of growth marketing strategies and campaigns. In partnership with Marketing, Creative, and Finance teams, you will help bring all aspects of campaigns and growth initiatives to life and bring Youth To The People to more consumers across the globe. 

Job Duties and Accountabilities 


Campaign Management 

  • Coordinate cross-channel campaigns to drive and optimize customer acquisition and retention against sales and growth KPIs. 
  • Help manage  and oversee paid media for direct and retailer channels across Display, Programmatic, Social, Affiliate, SEM, OTT, OOH. 
  • Manage the daily workflow and communication with media agencies and internal stakeholders. 
  • Provide guidance to media agencies in executing paid media campaigns on budget, optimizing ROI, and meeting business goals. 
  • Ensure continuous knowledge of all campaigns, identifying and resolving obstacles, and reacting in real-time to optimizations, redirections, and resource reallocation. 
  • Develop A/B tests in partnership with Marketing and Creative in order to ensure a clear feedback loop and continuous iteration of performance creative. 
Analysis 
  • Identify insights and assist stakeholders across Marketing and Creative teams in improving engagement and conversion through messaging, creative, UGC, and other content types. 
  • Leverage data and strategy provided by teams, agencies, and leadership to execute optimizations and new initiatives. 
  • Partner with Sales and Finance to develop KPIs, goals, and projections on a weekly, monthly, quarterly, and annual basis.
  • Stay informed on digital trends, performance creative, competitors, and industry best practices and serve as a resource to the larger organization in these areas. 
Project Management 
  • Manage deliverables and timelines across various departments to ensure on-time campaign execution and performance.  
  • Communicate with the team on project status and ensure deadlines are met. 
  • Collaborate with contractors, agencies, and 3rd party vendors when needed. 
  • Lead different groups of individuals across departments on ad hoc projects. 

What We Are Looking For: 

Required Qualifications: 

  • 1-3  years of experience in working on paid campaigns and flights across various marketing channels. 
  • Bachelor’s Degree or equivalent work experience. 
  • A proven track record and experience with Digital Media and/or advertising. 
  • Understanding of digital marketing metrics (CPC, CTR, CPM, CPA, ROAS, CVR). 
  • Expertise in Microsoft Excel and Google Sheets. 
  • Analytical with strong quantitative skills. 
  • Organized and detail-oriented with the ability to adapt in a fast-paced environment. 
  • Excitement for start-ups and building from the ground up. 

Preferred: 

  • Knowledge of analytics tools such as Google Analytics 
  • Agency and/or eCommerce experience 
  • Experience managing paid social campaigns 
  • Beauty or skincare experience 

What’s In It For You: 

  • Salary Range: $56,400 - $76,200 
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) 
  • Employee Resource Groups (Think Tanks and Innovation Squads) 
  • Access to Mental Health & Wellness Programs  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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