Tempo Indeterminato
SELANGOR
Petaling Jaya
CMI
Full - Time
09-ago-2024

Who is L’Oréal? 

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than  36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay.


For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility.


The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.


When beauty and tech collide, the impossible can happen!


In our journey, we are looking for talented individuals who can lead us on this mission.


Would you like to be a part of the adventure?


Why join us?

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential.

We define success as making a positive, conscious impact. At L’Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.


What will you do? 

Reporting to the CMI Director, the Consumer & Shopper Insights Manager will play a key role in driving consumer-centric decision-making by uncovering actionable insights that fuel the growth of our brands. The ideal candidate possesses a strong understanding of consumer behavior, expertise in market research methodologies, and the ability to translate complex data into compelling narratives.

This role will act as a business partner by navigating through market dynamics and identifying key consumer as well as shopper trends.

This position will be based in L’Oréal Malaysia head office in Petaling Jaya, practicing a hybrid working model.


You are expected to manage the following:

  • Develop a deep understanding of our consumers, shoppers, and market trends within the beauty tech category.
  • Synthesize data from multiple sources (e.g., Nielsen RMS (Retail Measurement Service), KWP (Kantar World Panel), BHT (Brand Health Tracking), sales data, social listening) to identify key insights, trends, and opportunities.
  • Develop and deliver compelling presentations and reports that effectively communicate insights and recommendations to key stakeholders across different levels and functions.
  • Collaborate closely with internal cross-functional teams including Marketing, Commercial and Digital teams to integrate consumer insights into brand strategy and marketing campaigns as well as external agencies to deliver results.
  • Design, execute, and analyze primary and secondary consumer research studies and deep dives to address key business questions related to business challenges and opportunities.
  • Proactively monitor industry trends, competitive activity, and emerging research methodologies to stay ahead of the curve.


Who are we looking for?

  • Bachelor’s degree with at least 5 to 8 years of relevant experience. Prior client and market research agency experience would be an added advantage.
  • Passion for the beauty industry and a deep understanding of consumer behavior.
  • Tools: Microsoft Excel, Microsoft PowerPoint, Power BI, NielsenDiscover, KWP.
  • Strong analytical and problem-solving skills with the ability to synthesize complex data into actionable insights.
  • Possess good visualization and compelling data storytelling capabilities.
  • Present and communicate sharp, clear, strong messages, directly useful for top management to make decisions.
  • Ability to work effectively in a team and is self-sufficient as well as resilient when working independently with guidance from CMI Director.
  • Confident, enthusiastic, and persuasive in their manner, the job holder will be practical and methodical in their approach to problem solving.
  • Foster a culture of collaboration and excellence within the CMI team.
  • Cooperate with internal and external cross functional stakeholders using collaborative & agile tools and project modes.


L’Oréal Competencies 

  • Innovator 
  • Strategist 
  • People Developer 
  • Integrator 
  • Entrepreneur 

 

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.

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