B2B ACTIVATION MANAGER NL
Professional Products Division
About L’Oréal
L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase, Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and while benefiting all. Professional Products founded the L’Oréal group more than 110 years ago. Our mission is to always reinvent professional beauty and lead the digital transformation of our industry with a customer-centric approach.
Thanks to our 6 global brands, and 3 local brands across the world, we provide professionals and consumers with always better, safer, and more sustainable professional haircare, experiences and services.
Your role
Onboarding key accounts within our B2B business (e.g. chains, top salons), ensuring a seamless adoption and utilization of our brands, innovations and services, manage and follow-up activation plans & campaigns to drive long-term customer and consumer engagement.
I am mainly responsible for the implementation and follow-up (return on investments) of growth joint business plans on strategic key account internally and externally.
Your responsibilities
- Develop, execute and follow-up detailed Online+Offline activation plans & expertise (growth joint business plans) tailored to Chains, Top 100 Salons and preferred Indirect partners, by visiting these accounts to drive sell-out growth and return on investment
- Develop and maintain (in addition to the Key Account Managers, Field Level Sales Managers and Business Partners ), relationships with key account clients & strategic salons to foster trust, loyalty, and long-term engagement, strong involvement with key account managers and field level sales manager in the negotiation process to secure (structural) activation counterparts
- Closely collaborate, set-up briefings, and align with the key account managers, field level sales managers, brand activation managers, education, and customer support teams on account activation efforts & trade marketing budgets (brand portfolio, assortment, innovations, merchandizing, promotion plan) based on turnover & profitability objectives
- Ensure customer education sessions and workshops are well embedded in each customer point of sale on product usage, product innovations and best practices
- Develop, track and analyze key performance indicators to assess the success of activation strategies and make data-driven adjustments
- In-depth market knowledge and understanding of B2B and B2C market dynamics & trends to develop customer and consumer engagement and brand desirability
- Address any issues or challenges during the activation process, ensuring a smooth and positive customer experience
- Gather customer feedback on activation processes, customer P&L developments, and product experiences to advise internal improvements and service enhancements
- Prepare and present detailed reports on account activation progress, performance metrics, and key insights to senior management
- Share best practices in indirect, chains, and top 100 salons activation with the brands, education and omnichannel commercial teams
- Operationalize Joint Business Plans: Work in collaboration with the brands teams, and channel leads to define tailored joint business plans for Chains, Top 100 Salons and preferred Indirect partners expecting the brands and omnichannel frame. Furthermore, deliver perfect execution of online and offline plans to drive sell out targets.
Your competencies
- Proficiency in planning, executing, and overseeing activation projects to ensure timely and successful implementation
- Strong verbal and written communication abilities to effectively convey information and collaborate with customers and internal teams
- Capability to analyze data and performance metrics to assess the success of activation strategies and make informed decisions
- Expertise in identifying issues and developing effective solutions to ensure a smooth activation process for strategic accounts
- A deep understanding of customer needs and the ability to build and maintain strong relationships to enhance customer satisfaction and loyalty
- Sufficient Retail, Merchandizing and trade marketing expertise + budget intelligence to drive customer and consumer engagement
Our ideal candidate
- Has at least 4 years of fulltime work experience
- Speaks fluent English and preferably Dutch
What do we offer?
When you start at L'Oréal, you get a great deal of responsibility from day one. To develop, we offer an introduction program and an individual training program. Training can be local or at the global headquarters in Paris. An enriching experience where you will meet international peers.
And furthermore you will find with us:
- An inspiring work environment with ambitious colleagues;
- A healthy career perspective with good development and career opportunities;
- A competitive salary which is adjusted on an annual basis in case of good performance;
- Good secondary employment conditions, such as a 13th month, profit sharing, discount on medical expenses and a favorable pension scheme;
- Discount on L'Oréal products.
Finally, a great added value of working at L'Oréal is that you will be working with so many different people and functions. This offers you the opportunity to broaden your knowledge about different stakeholders.
Diversity
L’Oréal would like their personnel to represent the diversity of the Benelux society. We welcome everyone regardless of origin, gender, age, sexual orientation, philosophical or political conviction, disability, etc.
“A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant“
(Jean-Paul Agon, former CEO of L’Oréal)
How to apply
Are you ready for this challenge and do you meet the conditions?
Then apply quickly!
Do you want to know what it's like to work for L'Oréal Benelux?
Check out our LinkedIn page: https://www.linkedin.com/company/loreal/life/