What you’ll do:
Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
- Implement new launches, maintain growth in pillar products and animate core catalogue.
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
- Adapt communication material (imagery, digital, point of sale)
- Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage PPP budget and ensure sales forecast accuracy.
- Effectively prepare clear messages for senior management
Specific to selective divisions:
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Implement the retail strategy working hand-in-hand with the commercial and education team and ensure the proper implementation of retail materials (services, advice, etc.)
- To work closely with medical team to implement medicalized activations
- Strong market and consumer insight. Able to identify market drivers and translate trends and consumer knowledge into meaningful insights
- Solid brand development experience. To build brand strategy and integrated campaign, imagine disruptive products and services
- Activation excellence. To deliver excellence with agility and rigor
- With collaborative mindset and demonstrate leadership capability
- Candidates with good potential but less experience could be considered as Assistant Product Manager