KEY JOB DESCRIPTION

1/ MEDIA PERFORMANCE  

- Work with digital agency for planning and optimizing media performance of Ecommerce and related Digital campaigns.

- Work with ecommerce team and ecommerce platforms to develop media & activity plan, tracking performance and daily optimization. 

- Plan and implement strategies of digital marketing and social media (paid & organic), mobile marketing and owned online channels.

- Develop and optimize of performance channels (Google, Facebook, Tiktok…) to keep KPI (Online Sales, Lead, Awareness…).

- Liaise with CDO team to further develop, follow golden rules of media and global standards.

- Supervise media agency biddable booking operation and others.

- Analyze performance & build recommendation on regular basis.

- Maintain monthly reports on digital marketing portfolio, allocate budgets to different channel and assess performance with.

2/ ANALYSIS & REPORT CONSOLIDATION

- Monitor, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) including content, media, website, app, search

- Consolidate, analyze and evaluate digital investment for the whole division together with brand teams.

- Review digital reports monthly and quarterly to give recommendations to brand teams and ecommerce activities.

3/ EXPLORE NEW INNOVATION RELATED TO BEAUTY INDUSTRY

- Work with media agency to identify opportunities for improvement and development by analyzing industry trend, together with brand teams to implement pre & post campaign performance evaluation.

- Evaluate emerging technologies/innovation and provide recommendations for adaptation where appropriate.

- Support other channels to provide digital solutions and activities for online sales and awareness where applicable.

4/ BUSINESS PARTNER RELATIONSHIP MANAGEMENT

- Establish and maintain relationships with key stakeholders inside the Company (marketing, sales and Education), digital ecosystem and media partners.

5/ CORPORATE TASK MANAGEMENT

- Work with internal stakeholders (finance / commercial / brand) to ensure corporate process compliance

REQUIREMENTS:

- Understanding of digital marketing with strong analytical skills and data-driven, critical thinking.

- 3 Years experience in Digital marketing (esp Ecommerce industry with strong knowledge for performance media)

- Willing to Test & Learn with growth mind-set.

- Good understanding, sensitivity towards key trends in the beauty industry.