🔊 Calling all innovators, disruptors, and dreamers!
Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.
This could be the beginning of an unbelievable journey. Career possibilities are endless – and YOU are in the driving seat.
🦾 What’s in it for you?
At L’Oréal, our pioneers and agile spirit keeps us interconnected with all métiers, all the time. Forget silos: L’Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.
Ready to shape and disrupt the future of beauty? At L’Oréal you will be asked to go beyond the ordinary and challenge the status quo.
What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries, and contribute to solving complex challenges!
THE MISSION: WHAT WILL AWAIT FOR YOU
DIVISION:
- FRAMING
- Define & implement the Social, Advocacy and Influence
rDivision Frame and KPIs ambitions. - Ensure Division’s frame is appropriately implemented to Brand Level with its subsequent KPI setting
- Work closely with advocacy teams in building,supervising the influencers framing ( dedicated pyramids per brand and axe; inclusion of micro and nano influencer activations; VIP management, dedicated per axe squads, etc)
- Define & implement the Social, Advocacy and Influence
- Supervise & influence cost negotiations for division with key influencer agencies
- Ownership of advocacy brand causes for the whole division
- Key driver of successful collaborations with our identified agency of record
- Streamline Division’s digital engagement reporting and help brands assess the real business impact and ROI of influencer and other advocacy campaigns across multiple digital channels
- Collaborate closely with senior brand managers and digital team stakeholders
- Drive innovation, and provide digital advocacy thought leadership and animate and inspire the internal community of advocacy & influence
rmanagers in the division - Facilitate the creation and sharing of best practices (from social media and influencer marketing to ratings and reviews generation, social listening, customer service/insights and user generated content) to drive innovative consumer engagement ideas that can scale across the Division and the Group;
- Cascading towards advocacy population, CC to brand managers the outcomes delivered via Consumer Market Intelligence team or external partners ( info related to audience and consumer insights- identifying division’s opportunities and creating a link from audience point of view between consumer studies and advocacy strategy)
- Upskill, guide and transmit knowledge on the topic in the division via implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing and business partner teams
- Drive development and implementation of tools that enable conversational communications with influencers and consumer advocates and receiving feedback that will translate into brand’s action plans
- Own the relationship with key agencies, monitoring tools and platforms providers to ensure Divisions’ brands are always on the forefront of consumer engagement and advocacy in the beauty industry and achieving the best return on investment in content and influencers partnerships
CORPORATE:
- Strong collaboration with Multidivisional teams on goals, compliance, frame and reporting procedures
- Collaborate closely with multidivisional corporate digital team stakeholders
- Managing the generation of audience and consumer insights via collaborations with the Consumer Market Intelligence team or external partners-
REQUIREMENTS:
- Someone who has a clear understanding and a proven record of 360 digital communications strategy – from influencer marketing to consumer engagement in an omnichannel context (Media, CRM, SEO..etc)
- Fluent in content marketing and social media success strategies.
- Experienced in harnessing behavioral data and consumer insights and translating into brand’s engagement activations across multiple channels.
- A strong communicator with an ability to present ideas and strategy in visually impactful way.
- Comfortable working in a complex matrix environment and influencing senior stakeholders
- Leads towards a data-driven organization and strategizes digital transformation.
- At least 5 years of experience in digital branding, defining and executing digital communications strategies.
- A drive to develop our Social, Advocacy & Influencer strategy – leveraging new tools and technology to develop and evolve our consumer engagement strategies via social channels, platforms and communities – from beauty advisors to brand superfans
- Proficiency in social listening, a strong knowledge of social media platforms and trends, and a strong passion for digital communities and online subcultures
- a proven track record within influencer marketing - identifying the right partnerships, audiences and platforms that fit the brand values and objectives.
- Demonstrated strong experience in digital marketing, and bringing efficiency in marketing operations.
- Familiar with agile project management methodologies
REWARDS AND PERKS
- Friendly and dynamic work atmosphere in the diverse environment of the market beauty leader.
- Unlimited access to the L’Oréal “MyLearning Platform” to boost your competencies development.
- 2 days per week massage in the office.
- Smart working: up to 2 days of remote working per week.
- Access to the L'Oréal Share&Care package (Health & Life Insurance, 25 days annual leave, FIT Onboarding Plan, Career Coaching, Psychological Support, etc.)
- Cherry on the cake: products from our brands’ portfolio on special occasions.
If this sounds awesome and you think that there might be a fit, apply now!
How the recruitment process looks like:
- Online application (we advise you to upload an updated CV indicating when you would be available to start).
- First interview with the HR team to understand your profile and your expectations. We have got a handy guide to supercharge your interview prep and steer your professional journey.
- Meeting with the business and with your potential future manager to discover in detail the mission designed for you!
Last but not least, some things you must know:
1. We love to be the first at L'Oréal. You will get endless autonomy to propose, experiment, take risks and ensure that we stay at fore front of everything.
2. The beauty industry is changing! We are leading the way and you will be shaping the revolution.
We are not going to lie, the pace will be intense. We'll rapidly innovate! This also means that you'll be learning faster than anyone else in the industry.
3. We have the resources, the focus, and a large enough user base to experiment with any ideas we can come up with. And you're going to be right in the thick of it.
#beautythatmovestheword #JoinUsAtLoreal
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