[L'oreal Korea] Luxe Div._Kiehl's - Product Manager to Sr. Product Manager
JOB SUMMARY
Orchestrate new product launches and push the growth of key pillar products to win in skincare market with brand experience through holistic marketing communication. The scope includes planning new launch product campaigns strategically, initiating marketing programs and execution, reporting market trend,s and sales analysis.
CORE WORK ACTIVITIES
1. Product Lifecycle and Forecast Management
- Responsible on forecast new/existing product forecast and inventory management of saleable products, tester and samples.
- Manage healthy KPI with successful product management through forecast accurately new product and existing product and follow up shipment & stock management
- Product management to achieve brand business objective.
- Ensure product sales forecast accuracy.
- Analyze data on product segment/category to make recommendation on brand strategy.
2 New launch and Campaign
- Plan, Manage and integrate campaigns with related teams including budget, concept, message, key strategy and leverage action plan to roll out throughout touchpoints of consumers.
- Develop product marketing strategy and 360° marketing program. (Product concept/ Promotion/ Event/ GWP)
- Develop marketing collaterals, including DM/leaflet to deliver product key communications.
- Manage all aspects of local development regarding campaign
- Analyze regular campaign result on key pillar product and share with related team.
- Analyze and report on skincare market trend and competitor’s activity
3. Others
- Work effectively with other departments (Supply chain, retail, communications, and merchandizing) to achieve marketing objective.
- Manage sample and tester budget.
- Good understanding of channel dynamics (Dept. store, Boutique, open sell, e-Retail, eD2C owned mall, NAVER shopping, and KAKAO gift shop)
QUALIFICATIONS
- Education: University graduate
- Years of experience: +5-7 years
- Specific Career Experience
- Experience in the luxe/prestige cosmetic brand/industry
- Language: Fluent in both Korean and English
- Other Skills: Proficient with Excel and PPT are must and SAP is a plus
(*Please attach your updated Eng. resume when you apply)