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SelangorPetaling Jaya
Digital
Full - Time
18-Jan-2021
Oversee the brand’s online sales and development of an excellent user experience and customer journey on the web.
 
  • Drive customer acquisition, retention and growth through digital marketing,  and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective
  • Drives relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers
  • Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase
  • Works closely with marketing to define the consumer experience and e-merchandising
  • Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)
  • Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies
  • Ensures that the brand presence and journey online is consistent with overall brand standards and strategy
  • Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site
  • Scale direct to consumer online sales  (only applicable for e-commerce leaders of specific divisions/brands)