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VictoriaMelbourne (Victoria)
Marketing
Full - Time
10-Aug-2020

ABOUT THE ROLE

  • Reporting into the Head of Digital for our Luxury Division, this role aims to develop our Lancôme & Giorgio Armani’s CRM brand strategy to acquire and secure the loyalty of consumers while helping the brand boost market share across the board
  • Identify consumer insights, anticipating trends, as well as topline management of the brand’s loyalty program
  • To implement interactive and CRM campaigns to contribute to the growth of a brand on the market.
  • Improve consumer experience and relationships through the analysis and the management of all interactions between consumers and the brand.
  • Drive 1st Party Data Marketing and managing media budget as well as implementing strategies to improve efficiencies and drive conversion
  • Define, manage and support key strategic projects from the lens of customer experience
  • Loyalty program analysis and reporting on key metrics defined, on a monthly and quarterly basis
  • Ad-hoc reporting requests by global and local teams on CRM & Loyalty
  • Working closely with the CRM team to deliver key projects and online shopper path-to-purchase/ consumer journey plans
  • Working closely with e-commerce teams to drive customer loyalty and champion the loyalty program to be best in class
  • Working closely with the brand teams to provide key consumer insights to implement effective strategies and partner with them on CRM projects such as new website launches, segmentation and loyalty programs.
 

ABOUT YOU:

  • You will have 3-5 years’ working experience in managing and driving CRM initiatives and projects specifically around loyalty programs and focused on consumer data analysis ideally within an FMCG or retail working environment
  • You will be data driven and have strong business partnering skills to work collaboratively and consult to various internal stakeholders within the business
  • You must be able to thrive in a dynamic and fast paced environment with the ability to multitask effectively
  • Excellent communication skills to influence and drive initiatives and build trusted and valuable key stakeholder relationships

ABOUT THE PERKS:

  • On-site gym, on site café  & on site staff shop at our St Kilda Road head office
  • Access to Health & Well-being programs throughout the year
  • Annual product Allowance as well as corporate & staff discounts to use across all our fantastic brands!
  • Access to our excellent learning week program run twice a year as well as a fun and interactive new starter discovery week!

ABOUT THE DIVISION

L'Oréal Luxe is all about elegance and refinement. Our international skin care, make-up and perfume brand portfolio include beauty brands with some of the most iconic products in the world such as Lancôme, Giorgio Armani, YSL, Kiehl’s, Urban Decay, IT Cosmetics, Valentino & Maison Margiela amongst many others.

ABOUT L’OREAL

L'Oréal Australia is part of the L'Oréal Group – the world's largest pure beauty company with over 100 years of history and experience. We are a passionate team in a growing market, working to deliver our mission of Beauty for All through our local portfolio of 25 brands.

L’Oréal is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability.