GENERAL DESCRIPTION

 In charge of driving the online business and growth of the division l

• Help drive online sales target of the division
• Co-create business plans with online clients
• Be an expert of ecommerce both internally and externally
• Effectively plan and monitor business performance
• Manage the daily mid term and long term interface between the client and L’Oreal

DUTIES AND RESPONSIBILITIES

• E-Retailer’s needs
• Media KIPs: SOV, ROAS, Events efficiency based on DMI input on e-retailers websites
• Activity activation plan on E-retailers websites
• E-Retail budget: Collaborate with digital marketing to leverage media and social investment to gain visibility and drive sales with Tribe members (CDO, and other E-Retail Brand Managers)

KNOWLEDGE AND EXPERIENCE

• Brand vision and understanding associated with good product sensitivity
• Strong digital mindset & E-Commerce experience
• Data Savvy: dashboarding & Analysis. Knowledge of big data tool is a plus (Power BI, Tableau, SQL)
• Understanding in order to share information
• Collaborative work; ability to form strong relationships with various stakeholders
• Develops online content to communicate brand story while driving brand awareness, engagement conversion and advocacy:
• Media:
• Have in-depth knowledge of markets, competition, and audiences in order to curate and create relevant and engaging content that helps drive engagement.
• Lead brainstorming, ideations, and conversations around social  communication direction for both big ideas for key launches and day-to-day content strategy.
• Optimize performance of earned/owned media.
• Develops consumer understanding via social listening reports
• Effectively track and report social data, insights, and learnings

SKILLS AND ABILITIES

• Experienced in Ecommerce Site Merchandising & UX
• Analytical, process-oriented, and comfortable with data analysis tools
• Equally comfortable co-developing a strategy & also implementing it with brand teams day-to-day.
• Familiarity with Web Analytics tools.
• A confident and articulate communicator capable of inspiring strong collaboration within an organization
• Strong interest in understanding and driving user behavior
• Demonstrative skills in handling many assignments simultaneously in a fast-paced environment while maintaining attention to detail
• Business results oriented
• Proactive, positive and innovative mind set