Key Job Accountabilities: 

He/she contributes to launch development, counter opening, and mega event/popup management, as well as budget control. 

Launch Development - Planning 

·       PLV – manage newness & Institutional display design, concept adaptation, order forecast, production and allocation 

·       Visual – process cropping adaptation, planning with language strategy and validation 

·       Retro planning – implement launches following marketing calendar in a timely manner 

Launch Development - Execution 

·       Counter update – organize all in store soft merchandising materials to enhance POS retail excellence consistently 

·       Promotions / HPP – execute project management from design à technical input à production à installation à rectification à report & record 

·       Guideline & Planogram – provide comprehensive display guidelines and planogram for operation team’s (RM / BA / agents) references on floor 

·       Report – maintain systematic photo report & records for presentation or review use 

·       Shop visit – conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors’ performance 

Counter Opening 

·       Closely collaborate with Retail Design & Project Coordination teams 

·       Estimate opening costs of VM collaterals 

·       Integrate a precise list of VM materials for Project Coordination logistics arrangements 

·       Customize production of specific staging PLV 

·       Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram) 

·       Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches 

·       Function as gate keeper to prevent Retail Design teams from various counter configuration’s development 

Mega Event / Popup 

·       Contribute VM expertise for PR / KOL / media purposed events 

·       Proceed project bidding to nominate appropriate vendors 

·       Provide technical and practical advice 

·       Participate factory check for structural review and QC 

·       Retail & Merchandising Department 

Communication Hub 

·       Facilitate decision making through communication and negotiation with internal teams and external contracts/vendors/airport authorities


·       Formulate annual budget and review periodically 

·       PLV development for both newness & institutional (order from DMI / Asia Zone / local production) 

·       Counter update cost (visual printing, guideline and installation) 

·       Promotion cost (design, production, installation and photo shooting) 

Key Skills: 

  • Master Retail Design Fundamentals 
  • Designs Customer Centric Retail Concept 
  • Delivers Operational Implementation with Excellence 
  • Act as a Business Driver 


·       Bachelor’s degree or above preferable in Visual Design, Visual Merchandising, Sales, Business, or related discipline  

·       Minimum 2 years' experience in visual merchandising, strong in project management, PLV developments in retail business. Candidates with more years of experience, can be considered for Senior role.

·       Sense of budgeting

·       Proficient in Adobe Illustrator, Photoshop and Sketchup 

·       Motivated, organized and detail-oriented; able to work independently 

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