[Stylenanda/3CE] DMI_Global Marketing & Communication Director

This position is responsible for the global marketing and communication vision for 3CE Stylenanda DMI. The role will focus on creating best-in-class campaigns and content for digital & social platforms and consistent brand identity across the communication touchpoints. Reporting to the Brand President of DMI, working closely with the key markets in Asia, leading a team of Campaign & Content, Creative Content, and Advocacy & partnerships, this role is instrumental in rolling out a new brand positioning and consistently internationalizing the brand. This person should have a pulse on the Asian MZ consumers, and be ultra-social media savvy. Strategic and creative. 

  • Develop the 3CE global campaign strategy based on the brand’s consumer insights, positioning + 
  • purpose and business goals.   
  • Drive creation of best-in-class branded digital + social content, driving engagement with key community groups on social platforms     
  • Partner with key countries (China/Korea/SEA) to manage local timelines and create the global Instagram calendar and content + align on advocacy + influencer strategy that supports the global strategy
  • Manage agency/project-based partners, from brief through production, but also be ready to create content programs in-house when appropriate.
  • Drive yearly IP collaboration from proposal of partners, and management of contracts to the creation of the campaign 
  • Manage in-house brand ambassadors and propose new faces in line with brand positioning 
  • Key partner to the Brand President in development of the brand equity and positioning 
  • Deliver comprehensive global guidelines for brand social and content local activation, supporting total brand and innovation needs
  • Keep a pulse on digital trends, innovations and tools and social conversation around the makeup category in Asia
  • Key partner on the Worldwide Meeting brand presentation with external agencies
  • Provide global reporting and tracking on programs/deliver on KPIs

  • Education: University graduate
  • Years of experience: +12 years
  • Career Specific Experience
    • 12+ years of relevant experience in creating global marketing campaigns — from vision and strategy to overseeing production
    • Experience in creating integrated content across all key marketing channels, with a specific focus on digital, social media
    • Preference for beauty and passion for makeup
    • A pulse on trends, cultural/global conversations, and the ever-changing social landscape, with proven success in activating on behalf of a global brand
    • Experience working with and managing agencies and owning a content budget
    • Must be organized but also nimble and flexible to adjust to real-time demand
    • Boldness to think outside of the box and bring break-thru, integrated ideas
    • Strong Interpersonal Skills (written and oral)
    • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Language: Fluent in both Korean and English
  • Other Skills: Proficient with Excel, PPT

(*Please attach your updated Eng. resume when you apply)

  • You can apply to up to three jobs within a rolling 30-day window.
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