[Stylenanda/3CE] DMI_Global Marketing & Communication Director


JOB SUMMARY 
This position is responsible for the global marketing and communication vision for 3CE Stylenanda DMI. The role will focus on creating best-in-class campaigns and content for digital & social platforms and consistent brand identity across the communication touchpoints. Reporting to the Brand President of DMI, working closely with the key markets in Asia, leading a team of Campaign & Content, Creative Content, and Advocacy & partnerships, this role is instrumental in rolling out a new brand positioning and consistently internationalizing the brand. This person should have a pulse on the Asian MZ consumers, and be ultra-social media savvy. Strategic and creative. 



CORE WORK ACTIVITIES 
  • Develop the 3CE global campaign strategy based on the brand’s consumer insights, positioning + 
  • purpose and business goals.   
  • Drive creation of best-in-class branded digital + social content, driving engagement with key community groups on social platforms     
  • Partner with key countries (China/Korea/SEA) to manage local timelines and create the global Instagram calendar and content + align on advocacy + influencer strategy that supports the global strategy
  • Manage agency/project-based partners, from brief through production, but also be ready to create content programs in-house when appropriate.
  • Drive yearly IP collaboration from proposal of partners, and management of contracts to the creation of the campaign 
  • Manage in-house brand ambassadors and propose new faces in line with brand positioning 
  • Key partner to the Brand President in development of the brand equity and positioning 
  • Deliver comprehensive global guidelines for brand social and content local activation, supporting total brand and innovation needs
  • Keep a pulse on digital trends, innovations and tools and social conversation around the makeup category in Asia
  • Key partner on the Worldwide Meeting brand presentation with external agencies
  • Provide global reporting and tracking on programs/deliver on KPIs

QUALIFICATIONS
  • Education: University graduate
  • Years of experience: +12 years
  • Career Specific Experience
    • 12+ years of relevant experience in creating global marketing campaigns — from vision and strategy to overseeing production
    • Experience in creating integrated content across all key marketing channels, with a specific focus on digital, social media
    • Preference for beauty and passion for makeup
    • A pulse on trends, cultural/global conversations, and the ever-changing social landscape, with proven success in activating on behalf of a global brand
    • Experience working with and managing agencies and owning a content budget
    • Must be organized but also nimble and flexible to adjust to real-time demand
    • Boldness to think outside of the box and bring break-thru, integrated ideas
    • Strong Interpersonal Skills (written and oral)
    • Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
  • Language: Fluent in both Korean and English
  • Other Skills: Proficient with Excel, PPT

(*Please attach your updated Eng. resume when you apply)

  • You can apply to up to three jobs within a rolling 30-day window.
  • Μπορείτε να υποβάλετε αίτηση για έως και τρεις θέσεις μέσα σε ένα κυλιόμενο παράθυρο 30 ημερών. Δεν μπορείτε να αποσύρετε την αίτησή σας μετά την υποβολή της αίτησης, οπότε φροντίστε να επιλέξετε μια θέση που να ταιριάζει με τα όνειρά σας. Επισκεφτείτε τον "Χώρο Αιτήσεων" για να δείτε τις θέσεις στις οποίες έχετε ήδη υποβάλει αίτηση.
  • Δεν μπορείτε να υποβάλετε αίτηση σε αυτήν τη θέση επειδή έχετε ήδη υποβάλει αίτηση σε τρεις θέσεις τις τελευταίες 30 ημέρες. Επισκεφτείτε τον "Χώρο Αιτήσεων" για να δείτε τις θέσεις στις οποίες έχετε ήδη υποβάλει αίτηση.
  • Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.