Job Title: Senior Designer, Packaging
Brand: Youth to the People
Reports To: Head of Creative, Youth To The People
Location: El Segundo, CA
About Youth To The People (YTTP):
Youth To The People is a California-based, indie skincare brand revolutionizing the industry with superfood-powered formulas and a commitment to sustainability. We're a small but mighty team driven by passion, innovation, and a desire to create positive change.
About the Role:
The Senior Manager, Packaging for YTTP DMI will be a pivotal member of our lean and agile creative team, responsible for shaping the brand experience through innovative and sustainable packaging solutions for the Direct Marketing & Innovation division. This isn't your typical corporate packaging role. You'll be hands-on, working directly with suppliers and the creative team to bring impactful, visually stunning, and eco-conscious packaging to life that reflects our values and resonates with our community. We’re looking for someone who thrives in a fast-paced, collaborative environment and isn't afraid to roll up their sleeves.
Key Responsibilities:
Packaging Strategy & Development (Indie Brand Style):
- Develop and execute a packaging strategy that is uniquely YTTP, balancing brand aesthetics, sustainability goals, and budget considerations inherent to an indie brand.
- Identify innovative packaging options that differentiate YTTP in a crowded market, prioritizing eco-friendly and forward-thinking solutions.
- Translate our brand story and values into packaging designs that connect with our conscious consumers.
- Collaborate closely with the Head of Creative to ensure packaging aligns seamlessly with the overall brand vision.
Sustainable Packaging Champion:
- Spearhead our sustainability efforts in packaging, researching and implementing innovative materials and processes to minimize our environmental footprint.
- Be the go-to expert on sustainable packaging options, staying ahead of the curve on new technologies and best practices.
- Educate and inspire internal teams and external partners about the importance of sustainable packaging.
Project Management & Execution (Resourceful Approach):
- Manage multiple packaging projects with agility and resourcefulness, adapting to the fast-paced environment of an indie brand.
- Build strong relationships with vendors, negotiating favorable terms and ensuring high-quality execution within budget constraints.
- Collaborate closely with cross-functional teams, fostering clear communication and seamless execution.
Design & Creative Collaboration (Hands-On Involvement):
- Work closely with the Head of Creative and designers to develop packaging that is visually stunning, functional, and true to the YTTP aesthetic.
- Provide creative input and feedback, ensuring that all packaging designs meet our high standards.
- Oversee the development of packaging artwork and graphics, ensuring accuracy and quality.
Production & Quality Control (Attention to Detail):
- Oversee the production of packaging materials, ensuring they meet our quality standards and sustainability requirements.
- Work closely with vendors to address any production issues or quality concerns.
- Maintain meticulous attention to detail, ensuring that all packaging is consistent and reflects our brand values.
Cost Management & Optimization (Creative Solutions):
- Manage the packaging budget creatively and efficiently, finding innovative solutions to minimize costs without compromising quality or sustainability.
- Negotiate pricing and contracts with vendors, leveraging your expertise to secure the best possible value.
Market Research & Trend Spotting (Indie Brand Awareness):
- Stay on top of indie beauty packaging trends and consumer preferences, identifying opportunities for innovation and differentiation.
- Analyze competitive packaging in the indie beauty space, identifying best practices and opportunities to stand out.
Qualifications:
- Bachelor's degree in Packaging Engineering, Design, or a related field.
- 5+ years of experience in packaging design and development, ideally within the indie beauty or personal care industry.
- A deep passion for sustainability and a proven track record of implementing eco-friendly packaging solutions.
- Strong understanding of packaging materials, production processes, and regulatory requirements.
- Excellent project management, communication, and negotiation skills.
- Proficiency in packaging design software and tools.
- Experience working with smaller budgets and a resourceful approach to problem-solving.
- A collaborative spirit and a willingness to roll up your sleeves and get involved in all aspects of the packaging process.
- A strong understanding of the indie beauty market and its unique challenges and opportunities.
Skills:
- Packaging Design
- Sustainable Packaging Expertise
- Project Management (Indie Brand Style)
- Vendor Management & Negotiation
- Creative Problem-Solving
- Communication & Collaboration
- Budget Management (Resourceful)
- Market Research (Indie Beauty Focus)
- Attention to Detail