As the Senior Online Brand Manager, you will be responsible for leading the development and execution of the brand online. You are the expert of your channel, category, consumer and market knowledge and use this knowledge to steer your own activation plan. You will be on-boarding the Division teams (Commercial, Brand, Education..) as well as customers onto the strategy of recruiting new consumers to the brand and ensuring we hit the sell-out targets for the channel. You will also work in collaboration with various teams: marketing, commercial, education, communications and digital engagement team, finance and supply chain.
A DAY IN THE LIFE
• Develop and implement the marketing strategy for your e-com channel. Including the consumer & customer centric business plans in collaboration with commercial teams, collaborate with product teams to develop the online strategy for launches & key animations by e-retailer, collaborate with the transactional media manager to build a performance media strategy by player, work with CMI teams to understand key consumer insights and market shifts to develop strong sell-out plans driving growth with Hero Strategy obsession.
• Be the voice of local market for the international teams – share insights and feedback defending local interests.
• Lead the execution of the e-retail marketing plan incl. all big launches & key animations: localise or develop key assets for a campaign, provide the e-retailer with launch packs (incl. assets, NLFs SEO optimised, R&R, etc.) in line with Global guidelines
• Lead the execution, the tracking & optimisation (ROI driven) of all performance media with our e-retailers including the paid social media, on-site media (CRM, visibility, blog content etc.) differentiated by retailer.
• Take accountability in brand sell-out, analysis of drivers and drainers and track & monitor the e-retail brand budget figures in sell-in weekly & monthly.
• Collaborate with the marketing team & the commercial team in sizing new launches, animations and opportunities
• Own the e-commerce budget: manage eCommerce A&P including tracking all co-operative marketing investment attributed to e-retailers & conducting ROI analysis.
WHO YOU ARE
• A strong understanding of consumer trends, shopper psychology & retail journey
• Skills in digital marketing ranging from monitoring analytics, interpreting data, implementing effective CRM campaigns to target core consumers effectively
• A passion for marketing, the online space & digital marketing
• Strong analytical and data-first approach
• Strong presentation and communication skills – written and verbal
• Commercial acumen
• Proficiency in Microsoft Excel and PowerPoint
• Strong relationship management and collaboration skills.
• Able to work under pressure and manage workloads effectively
• Entrepreneurial spirit and pro-activity
• Creative thinking and problem-solving mindset
• Proven agility and adaptable to change
• Presenting and managing meetings with external stakeholders
• Ability to manage and coach
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We’re the founding Division for the L’Oréal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L’Oréal Professionnel, Kérastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.