Μπορείτε να υποβάλετε αίτηση για έως και τρεις θέσεις μέσα σε ένα κυλιόμενο παράθυρο 30 ημερών. Δεν μπορείτε να αποσύρετε την αίτησή σας μετά την υποβολή της αίτησης, οπότε φροντίστε να επιλέξετε μια θέση που να ταιριάζει με τα όνειρά σας. Επισκεφτείτε τον "Χώρο Αιτήσεων" για να δείτε τις θέσεις στις οποίες έχετε ήδη υποβάλει αίτηση.

Shanghai
Digital
Full - Time
12-Oct-2020

Job Description

  • Precision media planning and consulting, can transfer business target to precision media objective for business impact
  • ·       Have strategic thinking to set up solid KPI frame of precision media and well apply to campaign design
  • Negotiate with media for qualified inventory and competitive price
  • Manage tracking desk and DMP partners to ensure the performance delivery
  • Closely work with tracking providers on campaign monitoring and fully leverage their expertise on KPI evaluation
  • Optimize precision media performance based on data analysis and follow up with action plan like technical inspection, re-negotiation…
  • Collaborate with internal (brand team, data team…) and external (agency, tracking desk, DMP partners, tracking providers, media partners…) team to roll out precision media and build best practice
  • Achieve the annual target of precision media project such as:
    • Build incremental reach of target audience
    • Optimize frequency
    • Increase conversion rate
    • Ensure cost efficiency

Requirements:

  • 1-2 years working experience in Digital Marketing or Media planning (precision media planning in agency is preferred)
  • Good knowledge of precision media (working process, stakeholders, buying model, KPI setting, etc.)
  • Familiar with mainstream DSP/DMP in the market and have basic technical knowledge (tag structure, ad serving logic, data collection…)
  • Good communication and coordination ability
  • Strong learning ability
  • Strong logic and good sense on data analysis
  • Result oriented and actinium