Why L'Oréal?

We are driven by a passion for beauty that moves the world.
 

We are the market leader in Beauty and a pioneer in Beauty Tech. As a result of the constantly changing world, cosmetics and technology are inseparably linked for us. Together with our consumers and partners, we anticipate trends and shape the beauty of tomorrow.
 

For our location in Düsseldorf we are looking for people who will join us in making a difference.
 
Your Tasks:
Mission of the role
In the role as Website & SEO Manager you strive to offer consumers the best beauty experience to become their #1 beauty partner for life. To develop and manage the website & SEO strategy to achieve the best beauty experience at all relevant touchpoints, you will be working closely with internal and external partners - Digital Brand Managers, Data & Analytics, Legal, Content & Tech agencies. 
 

Main responsibilities 
SEO Strategy: 

• In line with the international guidelines, design the SEO strategy to achieve best in class consumer engagement. 
• Manage & engage with stakeholders to facilitate organic search growth through content & technical excellence.
• Guarantee consistency between platforms to achieve a seamless consumer experience and to maximize business value. 
  

Website & Content Management: 

• Createa content plan in close cooperation with digital brand teams and agencies to optimize and increase online presence
• Manage the creation and implementation of website content
• Maintain the website's technical infrastructure to ensure it runs smoothly and efficiently (with IT/Tech stakeholders)
• Use analytical tools and dashboards to scale the success of the content and overall organic search strategy (e.g. Power BI, Google Analytics, Google Search Console)
• Project management for website relaunches and merges
• Stay updated on industry trends and competitor's content strategies to identify opportunities for improvement
• Engage with digital brand team and coordinate local and international agencies 
   
  

Platform Management & Reporting 

• Manage and link multiple data sources to monitor all KPIs and ensure sustainable growth
• Consolidate and create reports to share relevant insights & learnings with key stakeholders
• Contribute to the organization of specific communication meetings with zone/countries
   
  

Qualification

• 2 - 4 years of relevant professional experience in digital marketing
• Understanding of fundamental SEO principles & KPIs
• Knowledge of SEO keyword research tools and practices
• Advanced Analytical & Data Management skills 
• In-depth understanding of tools/techniques (e.g. Power BI, Google Analytics)
• Ability to adapt to changing environment and anticipate digital trends 
• Business orientated and strategic, analytical, creative mindset
• Excellent communication and networking skills and ability to create interfaces
• Outstanding project management & analysis skills
  
• Enjoy entrepreneurial behavior and creativity
• German language skills at C1 level are required
   
   

Our offer

• Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
• A competitive and attractive salary and benefits package
• Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
• Diverse, national and international perspectives
  

Diversity & Inclusion
L'Oréal is committed to providing equal opportunities to its applicants.
We value diversity, inclusion and individual self-expression in the workplace as diversity strengthens our teams and we want to reflect the image of society and therefore our consumers in our company. Any form of discrimination is therefore not tolerated.