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Shanghai ShiShanghai
Digital
Full - Time
22-Jun-2020

Business Partner

  • Understand the business situation of the responsible brand in terms of business objective, business challenge, market competition and etc.
  • Be a media expert to help brand team to build up a consumer/business centric media strategy:
    • Justify the correct media objective and media mission for business delivery
    • to achieve business objective including traditional media (TV, OOH, print) and digital media (OTV, display, social, search, EC)
    • Allocate spending and set up KPIs of each touchpoint to maximize the media efficiency
  • Be an enabler to help brand team accelerating the business by fully leverage innovative method like big data, intelligence tools and etc.
    • Be a communication bridge between brand team and parallel teams in CDO department
    • Close work with parallel teams to provide holistic media solution to brand team
  • Supervise and monitor the campaign execution of agency including campaign media proposal, buying process, campaign post buy and etc.
  • Support on the communication and negotiation with agencies and publishers

Requirements:

  • At least 8 years working experience in Digital Marketing or Media planning (at least 3 years’ experience as media manager or above in media agency)
  • At least 3 years working experience of digital integrated media planning including OTV, display, social, search and EC in FMCG (beauty industry is preferred, luxe brand is preferred)
  • Profound knowledge of both traditional and digital media in terms of media channel, media format and KPI, especially digital media
  • Familiar with media buying working process and tracking method
  • Familiar with the mainstream media ecosystem like Ali, Tencent and Bytedance and have deep collaboration with at least one of them more than 1 year (E-commerce operation experience on Tmall and JD is preferred)
  • Good communication and coordination ability
  • Strong learning ability
  • Strong logic and good sense on data analysis
  • Result oriented and actionism