Are you ready to elevate media for L'Oréal Luxe in the Nordics? As Media Manager, you'll maximize media impact and drive profitable growth through strategic partnerships and data-driven campaigns. You'll manage the agency relationship, ensuring seamless execution aligned with brand priorities.
Your mission...
As Media Manager of Luxe Division you are the expert of full-funnel media touchpoints online and offline. You maximize media investment effectiveness and drive profitable growth for L'Oréal Luxe brands within the Nordics through strategic retail media partnerships and data-driven campaign execution. You own the relationships with our media agency, ensuring seamless campaign strategy, planning & execution in alignment with brand priorities. In this role you will be part of CMO organization reporting to Consumer Engagement Director.
You Will...
Lead Brand Media Strategy and Planning:
- Develop the overarching data-driven media investment strategies aligned with brand objectives & defined consumer profiles driving increased conversions and enhanced brand visibility.
- Collaborate with Advocacy & Influence Manager to develop the influencer boosting strategy, as part of the overarching digital media strategy.
- Drive the Transactional Media strategy and execution aligned with Retailers Joint Business Plans. Stay informed about the latest trends and innovations in the retail media landscape, identifying new opportunities to enhance media campaigns.
- Drive success of digital services in media with Online Business Managers
- Drive media topics for the brand, secure implementation of ROE+MMM learning and engagement around test & learn. Drive Media Learning agenda, be the voice of the Nordic markets to EU Zone on the media activations.
Execute and Analyze Media Campaign powered by data:
- Be responsible for the media plan execution including: leading agency brief, daily communication & debrief, budget coordination, content plan coordination, follow ups, performance reporting, KPIs and benchmark tracking.
- Analyze local media campaigns performance data and providing actionable insights including content performance, audience & platform performance, retail media negotiation terms and retail spend allocations by account / channels to brand and sales teams, leading to continuous campaign performance improvement.
- Drive the 1P audience and data acceleration for the division including SEA & SEO as a priority with the guidance of DDX (CRM) Lead.
- Support Brand team in coordination of content adaptation & optimization.
We are looking for Media Manager to start July 2025. The employment is permanent. We are reviewing applications and inviting for interviews on a rolling basis, so do not wait to apply! We welcome everyone to apply for a job at L’Oréal no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.
We are looking for...
- You have +3 years of experience from a similar role, preferably from the FMCG industry or Luxury, mainly focused on digital media.
- You have in-depth knowledge of full-funnel media activation and proven records in development and execution of data-driven media strategies aligned with business objectives.
- Highly motivated and results-oriented, with a proactive and entrepreneurial approach.
- You are detail oriented, work in a structured manner and well-organized in your daily work.
- Proficient in media performance management and analysis, with a focus on optimizing ROI. Experience with platforms like Meta Business Manager, TikTok Business Manager, Google Ads & DV360, and Google Analytics is a plus.
- A genuine passion for the beauty industry and a strong understanding of current beauty trends is a plus
- Being an expert in media landscape in Nordics is a plus
- You are fluent in English. Knowledge of one/several of the Nordic languages is a plus
What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals.
Who are we?
Leading the world in beauty and pioneering the world of beauty tech; we have more than 90K employees across 150 countries on five continents and have a unique international portfolio of 37 brands. The Group generated sales amounting to 41.18 billion euros in 2023, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As the market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile manner, not least through continued digital innovation. Your job will be your innovation playground.
What we do at L’Oréal always has a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World's most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water, and protecting forests, for the fourth year running. In 2023, L’Oréal was recognized by the Bloomberg Gender-Equality Index (GEI) for the 6th consecutive year, for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.