L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together create meaningful impact.
In the L'Oréal Dermatological Beauty Division, we change people's lives by creating the ‘beauty of health’ with our iconic brands (La Roche- Posay, Vichy, CeraVe, Skin Ceuticals). With the most prescribed brands by dermatologists and other specialists, our division is maintaining a double-digit growth worldwide for the last 5 years which is fueled by +7.5k employees around the world.
Key responsibilities
Implement the medical strategy to increase prescription and recommendation of brands by health professionals to grow sales.
Enhance the image and increase prescription and recommendation of the brands
- Visit targeted doctors in the sector and present the brand’s products and services to increase prescriptions and develop a global approach to the patient
- Promote the brands’ added value by emphasizing the technical and scientific characteristics of the products and services
- Get to know the environment, the pathologies, the products and the useful communication techniques for promoting the products and services
- Represent the brand/the Division at every contact opportunity with health professionals and ensure they are followed up (congresses, ongoing medical training..)
Implement the medical visit strategy
- Respect target coverage, visit frequency and product cycles - Make systematic use of available promotional tools (sales visit aids, brochures, publications…)
- Use all available communication channels to increase message frequency and enhance customization
- Implement communication techniques to adapt to doctor’s needs and personalize the approach
- Check on the presence and correct distribution of the products within the pharmacies/drugstores situated near to the prescribers
- Ensure synergy with commercial teams to increase sell-out.
Analyse the sector and make proposals for sectorial action plans to improve return on investment
- Analyse one’s own results and those of the competition
- Implement corrective and improvement action plans
Manage administrative and reporting tasks
- Organise and optimise visit planning
- Master and use monitoring tools for CRM/CLM platform activity
- Prepare visits and carry out qualitative and quantitative activity reporting
Ensure respect of both internal and external ethical standards regarding relations with health professionals
Flag up any adverse side effects to cosmeto-vigilance
Professional and technical competencies
Medical Detailing Skills
- Targeting and segmentation follow-up
- Builds an interactive and customized dialogue with the physician
- Treats objections, obtains prescriptions
- Creates and updates the physician’s file
Scientific Knowledge
- Knows skin and hair physio-pathologies and the medical environment
- Knows our products and competition (formulas and patients benefits)
- Develops one’s local medical network • Knows regulatory constraints
Entrepreneurship on one's Territory
- Analyzes key performance indicators on one’s territory
- Implements and adjusts sectoral action plan
- Interacts with the Sales Rep(s) to build synergies
- Develops Rx counter training in the point of sales
Collaborative Brand & Team Building
- Develops competitive intelligence
- Focuses on brand Must Have projects according to the country strategy
- Participates in prospective task forces
Bilingual (French and English)
Benefits
- Exclusive employee discounts up to 50% (WOW!)
- Remote work model
- Summer and winter Fridays
- Access to unlimited virtual learning platforms
- Phenomenal Vacation Policy as well as Holiday’s time off!
- Health/dental insurance and RRSP participation on your first day!
- A defined pension plan!
- $500/year wellness spending
- Free BIXI membership and STM discount
- Reimbursement of Professional licenses
- And more!
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
We are proud to be an equal opportunity employer.