Job Title: Manager, Advocacy & Influence 

Division: L’Oreal Luxe

Location: Hudson Yards, New York City 

Reports To: Director of Marketing

Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.

 At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team! 

What You Will Do: This role will be supporting a Luxury International Skincare brand launching in the U.S. 

Strategy

• Work with US Marketing and DMI on long term vision for this Luxe Skincare brand social that ties back to divisional business objectives with the consumer experience in mind
• Develop strategies to breakthrough and compete in the beauty social landscape
• Identify and implement test & learn social opportunities in collaboration with the DMI 
• Work effectively with cross-functional teams (including but not limited to Media, PR, Marketing/Digital Marketing and Customer Marketing) on category/franchise footprint
• Be at the forefront of what is happening in the space and propose new platforms to enter and first to market programs
• Lead Influencer strategy and vision for the category

Advocacy & Influencer

• Manage multiple influencer campaigns across both categories – casting, content review, maintaining budget, creator boosting and usage
• Work with and manage relationships with multiple influencer agencies to execute activations 
• Exhibit expertise in social trends and the online beauty landscape to ensure we’re leveraging top creators in a timely and on-trend fashion
• Maintain overarching familiarity with all campaigns in order to ensure diversity of creators across all activations
• Enhance relationships with the retailers by partnering with CGO sales partners to craft retailer-specific influencer activations
• Develop socially driven retailer programs in collaboration with the O+O experts to drive awareness and sales lift conversion
• Help develop strategy for new and emerging platforms (Odore, TikTok Shop, etc.)
• Elevate sensitive situations to management and the Customer Care Center
• Work with Digital Marketing & CMO team on ad-hoc social listening requests 

Content

• Work closely with DMI on global social pages to ensure relevant content and tone of voice for the US consumer
• Manage ongoing relationships with key post-production partners to edit, iterate and optimize creative for use in media
• Storyboard and propose cutdowns of influencer content for use in paid media on Meta, YouTube programmatic and other placements as necessary
• Own recommendations for overall paid content strategy – boosting, cutdown, content swaps – and ensure alignment from marketing
• Maintain ongoing asset tracking documentation for all paid campaigns
• Oversee & give input on Influencer strategy, 360 moments, timelines and boost paid and organic influencer strategy in social channels

Paid & Analytics

• Traffic influencer and branded assets for use in paid media
• Review paid media reporting and make recommendations on content optimizations based on performance
• Ensure strategy, content creation and community management are constantly reviewed based on findings
• Set social KPI’s for Influencer campaigns and track through execution with detailed recaps
• Thoroughly understand ever-evolving social metrics and liaise with CMI team on best practices and benchmark

Budget

• Manage social budget for your campaigns and ensure we optimize and spend wisely (bring in new partners as necessary) & find efficiencies based on business priorities

Strategy & Thought Leadership

• Set social KPI’s for Influencer campaigns and track through execution with detailed recaps
• Develop and share trending content reports with the team
• Engage in broader LUSA Social community to gain learnings, understand best practices and share back key insights to the team

What We Are Looking For:

Required Qualifications:

• Bachelor's degree in Marketing, Communications, or related field. 
• 5-7 years of experience in social media or influencer marketing.
• Experience developing strategic plans, managing large budgets, and leading teams. 
• Proficiency in Microsoft Office Suite, social media management platforms. 
• No Physical Requirements of the Role 

Preferred Qualifications: 

• Social Media Marketing or Influencer Marketing certifications. 
• Excellent communication, project management, strategic thinking and time management skills
• Ability to manage multiple vendors and work with business partners on new innovations as well as best practices

Additional Benefits Information As Follows:

• Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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