1. Strategic Orchestration & Portfolio Steering

• Define the roadmap: Craft the strategic orientations and annual marketing plans that will outpace the market.
• Master the portfolio: Dynamically steer your product lifecycle—from high-voltage new launches to the renewal of our "Pillar" icons and the precise animation of the core catalogue.

2. Consumer Soul-Searching & Market Intelligence

• Be the consumer’s voice:Deep-diveinto consumer insights and market trends to turn data into "magic."
• Influence the Zone agenda: Share your local findings with the Zone and International teams to ensure that future product innovations are perfectly calibrated for the Malaysian market.

3. O+O (Online + Offline) 360° Activations

• Create the "Angle of Attack": Implement integrated marketing mix strategies (IMC/Digital/Retail) that create seamless, engaging consumer journeys.
• Drive Digital & Retail Excellence: Ensure our brand shows up with power across all touchpoints, building integrated experiences that convert followers into advocates.

4. Cross-Functional Mobilization

• The Orchestrator: Act as the central pivot between Sales, Supply Chain, Education, and Finance. You mobilize these business partners to build a unified commercial strategy and ensure flawless execution.
• Agency Partnership: Lead our creative and media partners to push the boundaries of brand expression.

5. Business & Financial Stewardship

• P&L Ownership: Take full accountability for theA&Pbudget.
• Forecasting Accuracy: Partner with Supply Chain to master sales forecasting, ensuring we never miss a moment of consumer demand.

• Executive Communication: Master the art of the "L’Oréal pitch"—preparing high-impact, clear messages for senior management.

6. Nurturing the Next Generation of Talent

• People Developer: Build, develop, and inspire a high-performing marketing team.
• Capability Building: Be a coach who elevates the team’s marketingexpertiseand technicalknow-how, fostering a culture of excellence and "Test & Learn."

YOU ARE...

• Entrepreneurial:You treat the brand as your own business. You are proactive, daring, and ready to disrupt the status quo.
• Agile:You thrive in the fast-paced, ever-changing dynamics of the beauty industry. You pivot with grace and speed.
• A "Poet & Peasant":You can fly high with strategic vision but are equally comfortable getting your hands dirty in the details of execution.
• Resilient & Ambitious:You have a "drive forresults" that is matched only by your passion for the consumer.