[L'oreal Korea] (Sr.) Product Manager - L'oreal Paris, CPD

[Job Summary]

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
 
  • Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
  • Implement new launches, maintain growth in pillar products and animate core catalogue.
  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
  • Adapt communication material (imagery, digital, point of sale)
  • Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines.
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.).
  • Manage PPP budget and ensure sales forecast accuracy - Effectively prepare clear messages for senior management.
  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.

Specific to CPD (Consumer Products Division):
  • Make recommendations on media and promotion plans and ensure implementation of trade marketing plan, including special/regular sets and GWPs, and handle related cross-functional special operations. 
  • Keep in track of all the category products starting from its registration, shipment (UR) to promotion planning and execution by effectively collaborating with other departments (RA, QC, SCM, DC etc.)
  • Manage marketing plans of various channels including Drugstore, E-commerce, Hypermarket, and CS.

[Qualification]
  • University graduate
  • 4 ~ 7 years’ experience 
  • at least 3 years’ experience in the beauty industry as a Product Manager
  • Fluent in both Korean and English
  • Computer skill proficiency : MS PPT, Excel, Word

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