[L'oreal Korea] (Sr.) Product Manager - L'oreal Paris, CPD
[Job Summary]
Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
- Implement new launches, maintain growth in pillar products and animate core catalogue.
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
- Adapt communication material (imagery, digital, point of sale)
- Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines.
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.).
- Manage PPP budget and ensure sales forecast accuracy - Effectively prepare clear messages for senior management.
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
Specific to CPD (Consumer Products Division):
- Make recommendations on media and promotion plans and ensure implementation of trade marketing plan, including special/regular sets and GWPs, and handle related cross-functional special operations.
- Keep in track of all the category products starting from its registration, shipment (UR) to promotion planning and execution by effectively collaborating with other departments (RA, QC, SCM, DC etc.)
- Manage marketing plans of various channels including Drugstore, E-commerce, Hypermarket, and CS.
[Qualification]
- University graduate
- 4 ~ 7 years’ experience
- at least 3 years’ experience in the beauty industry as a Product Manager
- Fluent in both Korean and English
- Computer skill proficiency : MS PPT, Excel, Word
**Resume is required to apply